Ensure MyWorkChoice continues to lead the industry and build the next generation of workforce technology. Help companies move into an effective and productive flexible scheduling and labor model that benefits both the worker and the bottom line.Oversee day-to-day operations and exceed growth projections through:-Content Marketing-Demand Generation -Sales-Client Services-Recruitment-Operations-Contract Negotiations-Product Development-AI, Data & AnalysisAbout MyWorkChoiceMyWorkChoice is a fully managed flexible workforce solution that solves the issues of hiring shortages, absenteeism, overtime costs, and scalability. How?By giving workers what they really want - flexibility. We empower today's hourly worker to earn a living while still living their life.

Develop and implement go-to-market plans, product positioning, messaging frameworks, and value props across eight product lines and services totaling $130MM+ in annual revenue. Manage product lifecycle with engineering to develop product roadmap. Engage the educator community to build relationships, gather feedback for engineering, influence the sales strategy, and tell their story within product and marketing materials. • Lead national strategy for new print and SaaS products in emerging markets; closed over $23MM in California launch in FY19-20. • Work cross-functionally with Sales, Product Management, and Customer Success teams to manage product roadmap, research, segmentation, competitive analysis, and buyer journeys. • Communicate value and position to Sales team and develop tools to support the sales process. • Coordinate feature updates and launches across marketing, field sales, operations, and customer support. • Develop product marketing communication roadmap with engineering team to ensure clear messaging and storylines throughout the organization. • Deliver quarterly presentation to senior leadership on campaign KPIs along with Sales and Marketing efforts.

Board Member of the AMA - Charlotte Chapter, responsible for overseeing event planning and logistics.Work with vendors to setup events and contract negotiation. Build event listings and generate attendee ticket purchases, increased event attendance by 175%.

Oversee brand management for 5 facilities (Discovery Place Science, Discovery Place Kids, Discovery Place Nature, Discovery Place Education Studio program) with a $1.2M annual marketing budget.Manage complete corporate reorganization and rebrand to yield increases in attendance(12%), web traffic (14%), email subscribers (213%), and open rates (23%).Coordinate all media planning and placement; develop, deploy, and analyze brandstrength and net promoter score through various survey strategies.Conduct product and market research to determine measurable goals and track procedures to ensure the team reaches and exceeds those goals .2014 Team Player Award and Manager of the Year nomination.Why I love this job: Beyond working with an incredible team, I love the opportunity to pivot from high-level marketing and budget planning to writing web content and radio scripts in a single day. We also have a treasure trove of data that allows me to find concrete answers to business questions we typically would have relied on instinct to answer. Plus, I get to talk about topics like rat basketball and liquid nitrogen wine slushies during a typical Monday morning meeting.

Created and managed marketing plans, budgets, ROI calculations, brand development,media buys, public relations, financial and cost analysis, and lead generation for multipleindustries including a 1500-seat Performing Arts CenterReduced marketing expenditures by 73% for the Arts Center and increased revenue by 3%utilizing targeted emails, ads, and social media; secured $45K in tourism developmentgrants to offset budget cutsCoordinated corporate rebranding campaigns from logo design to media strategies andemployee training; oversaw all media and marketing for two resort event venuesDesigned and taught key digital and social media strategies including SEO/SEM programsand reputation managementWhy I loved this job: This position allowed me the freedom to brainstorm with an amazing team of creative marketing experts to craft effective messaging, increase customer satisfaction, and improve brand loyalty.

It all started with a good friend who asked me to take pictures at her wedding long before I ever imagined having the equipment or the talent to take on such a project. That request helped me discover my love for capturing life’s most precious moments. Why I loved this job: Diving into my passion, this opportunity gave me the perfect outlet to stay connected to my creative side. Plus, I had the chance to take pictures of food, which is always a win in my book!

Provided lead gen and sales consulting to real estate, financial service, and startup organizations. • Built websites to increase customer acquisition and retention through SEO, SEM, social, PR, and video content. • Established business development strategies based on company targets, product marketing specifications, data analysis, and budget factors. • Lead a team of creative, technical, and web developers to build customer content and grow a community of engaged followers for each business unit along with managing outside vendors to develop media. • Created positioning statements and sales training materials for large phone lead generation center and new business startup efforts. Why I loved this job: I had the chance to dig deep into the web design world to build and maintain websites along with gaining further experience in SEO, SEM, and targeted digital ad campaigns.

• Generated $520K in new advertising sales within 24 months in a rural satellite office, surpassing quota by 210%. • Sold non-traditional advertising in emerging technologies of Video on Demand (VOD) and online advertising. • Proven track record of using consultative sales techniques to pinpoint customers' advertising needs.2006 Salesperson of the Year2007 Finalist: National Advertising Bureau Award for Outstanding Customer Service

Installed and maintained advertising insertion servers across western North Carolina and upstate South CarolinaAchieved 99.8% insertion accuracy rate with the engineering team Developed new installation standards for Audio/Visual wiring and new employee training programs

• Diagnosed and resolved complex install, maintenance, and support systems of analog and digital ad insertion. • Worked closely with network administrators and engineering to maintain a 99.8% up-time and billing rate. • Managed relationships with vendors to procure materials and computer hardware and software.