Adam Ralph Email & Phone Number

Ultimo, New South Wales, Australia

As Lead Designer, responsible for designing digital products for ABC TV, overseeing discovery for the Design Language System, Data Visualisation, Visual Accessibility and Illustration across Enterprise Solutions.KEY ACHIEVEMENTS:Envisioned and designed accessibility (A11y) tools used across the ABC and the A11y community, including a checklist for accessible PDFs, InDesign component library, accessible corporate documents and the ‘Tips for Teams’ series to facilitate accessibility in the digital product delivery cycle.• Created ABC templates, graphs, charts, infographics and design artefacts to transform complex data into meaningful insights, visualise user stories and to clarify frameworks for senior management reporting.• Researched, designed and implemented a skin-tone palette to reflect Australian diversity and to create an illustration style for the ABC that aligned with the corporate values.

Sydney

Worked with in-house teams to translate brand work into reusable, efficient and coherent design systems.KEY ACHIEVEMENTS:• iCar Asia (Malaysia) - Identity re-design, branding and Interface templates for their online presence.• CashRewards - Logo design, branding and UI/UX for this start-up business.• PhysioStudio - Identity design.

Sydney, Australia

As part of the central Digital Media group, led a team of 7 multi-disciplinary designers and developers and overseeing and designing UX/UI enterprise products and digital user experience for the News Ltd mastheads.KEY ACHIEVEMENTS:Created the UI template for all News Ltd. online newspapers Australia wide and worked with local mastheads to implement using a design, test and iterate process to unify and streamline template production across the network.• Managed business as usual, sales products, Masthead verticals and core projects, including World Cup, Super Racing, National Affairs, Interactive products & Half-page Ad units.• Team leadership and management for two designers, a flash developer and four Front End developers.

Sydney, Australia

Responsible for art direction and digital design for all online magazines, advertorials and ad sale integrations, as well as design team leadership and design strategy development.

White City

Senior member of the BBC’s New Media design team, across Factual and Learning portfolio and responsible for developing and managing multimedia projects for the following key categories: Lifestyles, Languages, Lifeskills, Keyskills, Webwise, Top Gear and the Adult Learning Portal.

London, United Kingdom

Part of the design team, with one of the USA’s leading dot com consultancy firms, to develop the conceptual phase of the UK’s pharmacy giants Boot’s B2C internet offering.• Managed an external branding agency to develop the online sub-brand• Collaborated with key stakeholders within Boots through workshop and brainstorms, to produce the design brief for their web offer• Developed design assets for the design direction, including mood boards, voice maps, style guides and customer journeys• Created an innovative customer experience; driving sales through navigation from areas of interest and information on the site

London, United Kingdom

A member of the BBC’s new media design team. Responsible for developing and designing distinctive navigation and visual multimedia output. Working across all multimedia platforms including: web, TV, print, mobile and interactive.• Designed and developed new and existing content on the BBC website• Developed wire frame templates and visual solutions now used across the department• Ensured all design adheres to BBC web accessibility / usability standards and guidelines• Built effective and collaborative relationships with key stakeholders within the division

Australia

Developed a brand identity for Assistum, a decision-making software tool; including, a CD Rom and sleeve, website, identity, stationary, packaging and artworkCollaborated with the BBC’s corporate team reporting to ex-Director General, Sir John Birt, creating and updateable intranet for the BBC’s annual reportDeveloped websites, intranets and software for government, industry and small businesses with N-Space, a website development agency. Clients included: SA wine industry, SA government MP’s portfolios and Home Buyers Help, a property buyer’s portal

Certificate, Traditional Illustration Techniques

Bachelor Of Secondary Design Education, Design