Adam Rang Email & Phone Number

Usa / Estonia

Pactum’s technology for autonomous negotiations is in use right now by some of the world’s largest companies, like Walmart and Maersk.To understand its potential, let’s look at some big numbers.Just as a typical game of chess has more possibilities than atoms in the known universe (and machines outperform humans in that), any contract negotiation similarly adds up exponentially.Pactum’s data scientists crunched the numbers and found there are 1.8 quintillion ways to conclude a typical vendor contract with 13 terms.Now try that when you have 100,000 suppliers, most with relatively low value contracts.Out of 33 million US companies, just 500 make up 2/3rds of the US economy so their long tail spend is a huge challenge in #procurement. It hasn’t been economical for big companies to devote enough time finding the best deals with all suppliers.Business negotiation is not a zero sum game. AI gets that - and can best calculate how to achieve Pareto efficiency (when both sides get as much value as possible out of a deal).Pactum’s AI-powered bot can simultaneously conduct more than 10,000 autonomous negotiations per minute. It’s trained both to understand the client business and find Pareto efficient deals based on Harvard Principles of Negotiation. For procurement professionals, it’s like being promoted in charge of hundreds more (very skilled) team members available day and night.Based on an already typical 5% value increase per contract, the average Fortune 500 company can gain about $242m. And the 10,000+ humans (so far) on the other end have overwhelmingly positive feedback. Crucially, they’re concluding more deals with the AI.This is human-centered AI at its best. It doesn’t displace human abilities. It enhances them. It helps us all achieve more. And you don’t need to be a tech wiz to benefit.After starting up in Estonia, Pactum now has a base in Silicon Valley, development in Tallinn, and a great multinational team (speaking 22 languages!)

Estonia

I provide English language content and supported the Tallinn Digital Summit, as part of the Ministerial communications team.The Foreign Ministry of Estonia is the only part of the Estonian state to operate continuously for more than 100 years, including throughout the period of occupations when our diplomats continued to work in exile and maintain the legal continuation of our independent Republic since 1918. It is an enormous honour to contribute to its great ongoing work.

Estonia

Working across Estonia’s leading startups and public sector institutions, including for the Office of the President, I provided English language communications support and strategic advice with a focus on supporting Estonia’s development as a digital society with a thriving startup ecosystem. That includes highlighting Estonia's responsible embrace of new technology, such as Artificial Intelligence.My work involved writing speeches, op-eds, blogs, pres releases, pitches, and video scripts, conducting media relations, organizing and hosting events, and presenting work such as podcast hosting. I also worked on Estonia’s key international summits.

Estonia

I founded Estonian Saunas as an exporter of Estonian design, technology, and traditions.The company invested in quality Estonian sauna companies, including to support the development of advanced WiFi-enabled stoves, established international distribution, and hosted sauna events, as well as sponsoring the European Sauna Marathon. The business generated an enormous amount of media coverage and viral web content highlighting Estonia as a sauna nation. When it was founded, Estonian sauna exports were being widely marketed as Finnish. Now, Estonia has a very high reputation among sauna enthusiasts globally for its own sauna history, heritage, and expertise, which has boosted both the entire sauna manufacturing industry and also the sauna tourism industry in Estonia. All Estonian sauna companies are now proud of their 'Made in Estonia' label. In addition, Estonia’s public sector now also widely uses saunas within national brand marketing, which Estonian Saunas helped contribute to. For example, I developed content for a sauna-themed "naked truth about Estonia" campaign for the Estonian Investment Agency, which was showcased by the United Nations in an award given to them that year. The idea was to subvert expectations for brand marketing by calling out our own hype and showing the honest reality, which is definately worth investing in (just as we are known for having the most honest conversations in the sauna).Estonian Saunas no longer trades itself, but retains investments in Estonian sauna companies that it helped grow. The company has been featured in the BBC, New York Times, Business Insider, Reader’s Digest, and more. I also feature in Episode 5 of the Netflix science show 'Connected', which was filmed at my sauna.

Unicount is the simplest way to start an Estonian company - in just 3 minutes. I am no longer actively involved on a day to day level but retain an interest and strong support for the company, which is continuing to grow and offer a good service to Estonian citizens, residents, and e-residents.

Estonia

Estonia was the first country to launch an e-Residency programme by inviting applications globally for its secure digital ID cards, enabling successful applicants to start and manage an EU company online from anywhere - just like Estonia’s citizens and residents have long been able to do. The programme was led from its founding and during most of my time there by Kaspar Korjus who afterwards cofounded Pactum AI.As Chief Evangelist at e-Residency, I focused on content marketing, community building, influencer engagement, and also advocacy through talks and media interviews. However, as the sixth employee of this fast evolving government startup, all team members worked together to develop the program beyond our specific roles. That meant listening to feedback from e-residents and engaging with stakeholders across the public and private sector to improve the e-resident experience and develop the ecosystem for them.The program has so far directly generated over €200 million in state revenues for Estonia. However, a Deloitte study also shows that it has generated an even far larger economic impact for Estonia by creating more business connections between Estonia and e-resident businesses around the world. In addition, it has had a significant impact enhancing Estonia’s reputation and soft power as a leader in innovation.

London & Tallinn

I established Rang Media House as a content marketing agency. It primarily supplied blog posts and videos then also supported their spread online by engaging interested influencers and communities. The clients were Estonian startups, including TransferWise and Taxify (now Wise and Bolt - and both now unicorns).The internal motto for the company was "Never Be Boring". Every piece of content delivered had to be genuinely interesting, eye-catching, useful, and often amusing to the carefully targeted audience demographics that are clients served. That's why the company quickly grew among Estonian startups because word spread about the quality and we were always proud to show off our previous work to the next prospective clients.

Between Hm Naval Base Portsmouth And The Shipyards Of Glasgow And Rosyth

BAE Systems is the largest manufacturing company in Britain and the largest defense company in Europe. It has nearly 100,000 employees worldwide, including a significant presence in the US. After supporting the company as an agency PR specialist, BAE Systems invited me onboard to support their Naval Ships business, which included ensuring the smooth delivery of Britain’s largest and most sophisticated platforms, the Queen Elizabeth Class aircraft carriers.I provided media relations, event management (which included a lot of naval ceremonies), VIP visit co-ordination and briefings (up to the level of Prime Minister), industry event demonstrations, and produced media content and sales material. This included work for the Aircraft Carrier Alliance, which was a joint organisation representing the Ministry of Defence, as well as the industry. My work culminated in the launch ceremony for HMS Queen Elizabeth, now the flagship of the Royal Navy. The event was attended by Her Majesty the Queen and almost the entirety of the Britain’s top political and military establishment.

London, England, United Kingdom

Mischief PR is a leading British consumer PR agency. I joined for one week work experience and ended up staying for a couple of years with clients including BAE Systems, Heathrow Airport, General Motors and Barclays. I ended up with a specialist news consultant role to help the agency brainstorm, craft, and pitch news stories. During my time at Mischief PR, it grew from under 30 to over 70 employees and became the youngest agency to win both PR Week Consultancy of the Year & PRCA Consultancy of the Year. We also received the contract from Britain’s largest manufacturer, BAE Systems. It was a bold decision of them to pick a consumer PR agency given their industry, but we created a successful campaign to showcase “the real Qs” whose innovation is keeping the British public safe. As a consequence, I was invited to switch places from agency to client with the agreement of both companies.

Cape Town, South Africa

The Cape Argus is Cape Town’s widely read daily afternoon newspaper. With its headlines attached to thousands of lampposts each day, it is an iconic part of the city and reporters have to know their communities deeply. Starting as an intern before being hired, I provided news reporting and feature writing on subjects including crime, business, sport, development, corruption, and the environment. The experience was a baptism of fire in a city with no shortage of hard news. Although I have moved from journalism to communications, I will always remain a journalist at heart with an eye for a story.

Bachelor Of Social Sciences, Politics, Sociology And Gender Studies

I was placed on the Dean's Merit List for top achievers, enabling me to take a third major. I was the founding editor of my faculty.

Latvian Language And Current Affairs

Youngest ever foreign student