Ceo / Principal
Austin, Tx, Us
COBB was New Value's first control transaction. COBB is the market leader in performance tuning products for Subaru, Mitsubishi, Mazdaspeed, Porsche and Ford Ecoboost vehicles. We partnered with founder Trey Cobb in an effort to professionalize the organization to fuel future growth. Served as CEO and lead of the marketing and sales teams, partnering with existing management to elevate both human and vehicle performance. Together, we revolutionized the distribution strategy, leading to an increase in direct-to-consumer revenue from $1mm to $7mm in 2 years. Additionally, we invested a tremendous amount of money and resources in R&D, resulting in a line of new products that had never existed in the marketplace.Cobb was acquired by Autometer in a deal that netted investors 4x their money in 23 months.