Adam Razik Email and Phone Number
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I am a seasoned executive with a 15 year track record of growing & transforming CPG food and beverage businesses and brands. I build and develop other leaders, lead multi-functional organizations, develop and execute transformation strategies, and operate businesses. I love connecting with fellow entrepreneurs and industry enthusiasts.LEADERSHIP: I lead organizations to develop creative business solutions and launch innovation that address health & wellness and human sustainability challenges. I am fortunate to be able to provide thought leadership in the food and beverage industry and to "live and breathe" emerging health and wellness trends. I am also passionate and ever-curious about emerging tech, especially relating to the evolution of e-commerce and the advancement of both environmental and energy sustainability. KEY EXPERIENCES: I have a track record for driving significant top- and bottom-line growth in Fortune 50 ($1B+ and a $200M+ retail sales business) and ground floor entrepreneurial (pre-revenue) settings. I have facilitated: business transformations, P&L turn-arounds, brand strategy development and execution, marketing playbook development and implementation, and organic, profitable topline growth. My leadership experiences grew across multiple functions: Strategy | Finance | Marketing | Sales | Operations | Supply Chain | Organizational Leadership* Nationally commercializing a start-up brand with heavy IP in an innovative food and beverage space* Leading a 60+ person organization to increase NR +150% (to $141M) while driving organic operating profit growth of +260%, and market share +7%pts (50%)* Developing and leading the implementation of innovation and major new business platforms* Managing revenue growth and P&L turnarounds on a $1B retail sales business* Developing and executing long-term strategies for key business fundamentals: Brand Management | Sales | Profitability | Cash Management* Driving new enterprise capabilities to seed future growth platforms by working across multiple functions: Sales | Finance | R&D | Supply Chain | Quality* Nurturing, developing and mentoring various levels of talent across multiple functionsMY SPECIALTIES: Cross-functional Leadership | Cash Management | P&L Management | Business Transformation | Growth partner to CEO | Sales Growth | Fund Raising | Strategy | Business Development | Restructuring | Capital Management | Mergers & Acquisitions (M&A) | Due Diligence | Brand Development | Brand Strategy | Marketing Strategy | Global Operations | Logistics & Supply Chain
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PresidentCountry Archer Provisions Jan 2023 - PresentLos Angeles, California, UsResponsible for enterprise growth and transformation, financials/treasury, end-to-end operations, and driving step-change topline commercial growth for the #1 Better-For-You total meat snack company in the U.S.
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Chief Financial OfficerCountry Archer Provisions Jun 2021 - PresentLos Angeles, California, Us
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Cco, Cfo, Co-Founder | Board Member | Sales Growth | Fund Raising & Cash ManagementBright Foods Mar 2018 - 2021Los Angeles, Ca, UsCo-founder of a premium, natural food company, working closely with Founder CEO. Led business growth to national footprint (Sprouts) and to top two category performance at major retailer (Whole Foods). Key Responsibilities: sales, sales operations, fund raising, finance (accounting, tax, cash management, planning & analysis) , supply chain operations, global procurement & sourcing, HR, and IT.Bright Foods (www.brightfoods.com) has created a fresher take on chilled snacking by making better for-you foods that are functional (probiotics, plant protein, fiber), clean label (no artificial ingredients, no GMOs, and no weird syrups or binders), and that taste great but have far less sugar than the other options in the store. Our Clean Protein Bars have 2g-13g of 100% of complete plant protein with 50% less sugar than the leading competitors. Our Whole Veggie & Fruit bars are made with real whole veggies and fruits and they have your daily dose of probiotics + prebiotic fiber. Learn more and order at www.brightfoods.com, and find us at Sprouts (nationally), Whole Foods (Southern Pacific and Rocky Mountain), and several other major retailers (Pavilions, Raley's, etc.) -
General Manager | Sales Growth | Brand Strategy | M&A | P&L Cash Management | TransformationKevita Jan 2017 - Mar 2018Oxnard, California, UsResponsible for leading a 65-person organization (representing all functions including sales, finance, marketing, and operations) to increase net revenue +150%, NOPBT +260%, share +7%pts (50%) and 2x HHP, while also laying the foundation for the next five years’ of core business and new innovation platform growth for the brand.Led the successful evolution of KeVita’s brand identity into a lifestyle brand, spanning all marketing communications both on and off packaging.Led creation and execution of next generation of marketing playbookIncreased KeVita’s trust and credibility as a category leader for key strategic retailers through the development of a balanced category management story while championing the truth in labeling movement across the kombucha category. -
CfoKevita Dec 2016 - Apr 2017Oxnard, California, UsHead of finance for a fast growing functional beverage in the health and wellness space. Accountable for managing cash, providing financial stewardship to the business, defining pricing, go-to-market, and distribution/operational strategies to drive sustainable, aggressive growth for the business. Led financial and business systems integration post-acquisition (M&A) from PepsiCo, including an SAP roll-out.
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Marketing Director Strategic Innovation | M&A | Venturing | Capital Management | TransformationPepsico Jan 2015 - Dec 2016Purchase, New York, UsJoint reporting to VP General Manager, CFO, and CMO of business unit. Identified and quantified consumer insights in white space and brand adjacency opportunities across multiple categories, and developed business cases and led on-going governance of business imperatives to secure financial and personnel resources to identify and pursue the best opportunities.Conducted due diligence for Mergers & Acquisitions (M&A) and venturing opportunities. Led development of five year growth, innovation and commercialization strategies for a $1B retail sales business unit. Brands included Naked Juice, Izze and ONE Coconut Water. Led cross-functional teams including sales strategy, marketing, R&D, supply chain and finance to develop strategies and business practices to deliver an innovation portfolio that will grow the brands across multiple categories.Led a multi-functional business team to launch a $100M cold-pressed juice platform under a new sub-line (Pressed); played general manager role to over-see the day-to-day development of the businessConducted due diligence and developed economics, cash flow models and opportunity assessments for venturing and Mergers & Acquisitions (M&A) initiatives within the health and wellness spaces of CPG food and beverage industry Led $50M+ of capital projects from ideation through implementation, resulting in expanded manufacturing capacity, a new raw ingredient supply chain, and next-generation R&D capabilitiesDeveloped and implemented price-pack architecture strategy for Naked Juice to address share loss and retail landscape dynamics across all channels (+16.5% volume lift, +2.0%pts share)Implemented and co-led new multi-functional team (R&D, supply chain, and marketing) and a Portfolio Management Program dedicated to the development and implementation of $0.5B of strategic innovation platforms in premium food and beverage spaces -
Sr. Finance Manager | P&L Management | Capital Budgeting | Business Turn-AroundNaked Juice Jul 2013 - Dec 2014UsResponsible for FP&A (Financial Planning and Analysis) for Naked Emerging Brands (NEB) sub-division of PepsiCo, consisting of the Naked Juice, Izze and ONE Coconut Water brands. Also responsible for developing financials and economic justifications for NEB's strategic innovation portfolio. -
Finance Manager | Department Leadership | Financial Reporting | Accounting | PricingNaked Juice Jul 2012 - Jul 2013UsResponsible for FP&A (Financial Planning and Analysis) reporting to corporate for the Naked Emerging Brands (NEB) sub-division of PepsiCo, consisting of the Naked Juice, Izze and ONE Coconut Water brands.
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Manager, Supply Chain Finance - Naked JuicePepsico Mar 2011 - Jun 2012Purchase, New York, UsResponsible for reporting and driving improvements in financials for Naked Juice supply chain.
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Supply Chain Planning Manager | Global Supply Chain | Procurement | P&L Turn-AroundPepsico Feb 2008 - Mar 2011Purchase, New York, UsDept. Mgr for Planning and Local Procurement for Tropicana West Coast business unit + all Naked Juice (national). Based in City of Industry, CA.
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Inventory AdvisorPepsico Mar 2007 - Feb 2008Purchase, New York, UsSupervised order and inventory management teams (12 people) in a chilled warehouse; Based in Irwindale, CA
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Supply Chain AssociatePepsico Feb 2006 - Mar 2007Purchase, New York, UsEntry level position based in Bradenton, FL
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Mfg Engineer InternBowe Bell + Howell Jun 2004 - Dec 2005Wheeling, Il, UsMfg Engineering Co-Op / Intern based in Wheeling, IL; -
InternAdventive Marketing, Inc. 2005 - 2005
Adam Razik Skills
Adam Razik Education Details
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UclaGeneral Management -
Northwestern UniversityIndustrial Engineering
Frequently Asked Questions about Adam Razik
What company does Adam Razik work for?
Adam Razik works for Country Archer Provisions
What is Adam Razik's role at the current company?
Adam Razik's current role is President | Country Archer Provisions.
What is Adam Razik's email address?
Adam Razik's email address is ad****@****ico.com
What is Adam Razik's direct phone number?
Adam Razik's direct phone number is +170826*****
What schools did Adam Razik attend?
Adam Razik attended Ucla, Northwestern University.
What are some of Adam Razik's interests?
Adam Razik has interest in Gardening.
What skills is Adam Razik known for?
Adam Razik has skills like Strategy, Supply Chain Management, Supply Chain, Cross Functional Team Leadership, Management, Inventory Management, Sap, Strategic Planning, Financial Reporting, Project Management, Procurement, Process Improvement.
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