Adam Buchanan Email & Phone Number

Columbus, Indiana, Us

Columbus, Indiana, Us

Columbus, Indiana, Us

Columbus, Indiana, Us

Promoted to lead marketing for the newly formed diesel prime market segment. Responsible to set strategy for the new segment, including new product development, promotion plans, and pricing direction. Challenged to improve customer total cost of ownership through prime-specific product development.

Columbus, Indiana, Us

Responsible for product, promotion, pricing, and channel management strategy/execution for RV segment. Challenged to raise customer satisfaction rates and reduce costs in a mature market.• Developed targeted consumer advertising and a dealer revitalization plan to improve customer satisfaction and drive increased demand, with the help of insights gleaned from in-person surveys and net promoter score research. Grew topline revenue by 13% and improved customer satisfaction by 7%. • Drove product cost-reduction efforts with an eight-person cross-functional team in order to grow margin to key customer accounts. Increased key accounts margin without raising prices. • Overhauled and simplified the North America distributor rebate structure through data analysis, rebate automation, and training. Improved distributor and accounting department satisfaction by reducing reporting and rebate calculation time by 75%, while remaining revenue neutral.

Columbus, Indiana, Us

Worked in functional role to further develop the company’s residential and light commercial segment strategy.• Developed the strategy for interacting with a new distribution channel after thorough market research and analysis. Created a marketing playbook, a selection tool, and a case study still being used for training. • In conjunction with the marketing playbook, developed a new incentive structure to increase sales through improved training compliance and by maintaining high service levels with new alternative channel partners. Approximately 5% of segment sales now come through this alternative channel. • Created and launched the first ever pilot incentive plan for 300 dealers to evaluate incentive structure and future project feasibility, with accompanying implementation guide. Full rebate plan later launched for entire segment.

Shelton, Ct, Us

Asked to lead a team of project managers in order to manage more than 300 projects a year for a dozen key market research clients. • While training and managing a team of project managers, built strong client relationships and drove process efficiencies for the largest accounts in the company. Yearly revenue for assigned accounts increased 252% from $2.1 million to $5.3 million, which was $500,000 more than any other account manager in the organization and $2 million more than the average account manager. • Through effective consulting and project execution, increased an individual account more than 400% from $500,000 to more than $2 million in revenue. • Consulted with clients on studies about modes of research, identifying previously unknown needs and creating a new business line for the company, which generated $100,000 of revenue in the first month of operation.

Shelton, Ct, Us

Acted as key client contact for six to eight market research firms.• Conducted approximately 250 market research surveys per year with some of the largest market research companies in the industry. The employee and customer satisfaction work performed for these companies helped identify needed process improvements, and helped them increase customer satisfaction an average of 30% year over year.• Overhauled project management processes for a struggling account. Increased yearly revenue from $10,000 to $370,000 in a two-year period.

Head of publicity for non-profit organization • Wrote and pitched press releases to local media outlets • Updated and created new Web content• Copy writing

Salt Lake City, Utah, Us

Assisted the public relations department of an advertising/public relations firm with media relationships.• Drafted and edited about 10 media alerts and press releases, several of which were picked up by news media outlets.• Helped plan several successful Utah Department of Transportation media events, including a ribbon cutting ceremony for a new highway, led by Governor Jon Huntsman, Jr.

Provo, Ut, Us

Aided students in obtaining and preparing for university-sponsored English teaching internships in other countries.• Worked as a liaison for the university’s programs with schools/universities in other countries, including Taiwan, Japan, Argentina, and American Samoa.• Increased program enrollment 10% over the previous three years through information meetings and advertising recruitment efforts. • Served as a consultant to 30-50 students, both those already in the programs and those considering them, through one-on-one meetings and group preparation classes.

Served as a service volunteer for two years• Oversaw and trained a group of 14 other volunteers.

Master Of Business Administration (Mba), Marketing

Communications, Public Relations