I specialize in crafting SEO strategies tailored for B2B SaaS and e-commerce businesses. As VP of Growth, I guide our internal teams in evaluating opportunities for content creation and technical enhancements while leading and coordinating our services with client teams to accomplish goals.I've worked with clients in a variety of industries that include: staffing & recruiting, designer & luxury ecommerce brands, IT, B2B software solutions ranging from chemical management to small business software, national & local real estate.

R/GA is a global marketing and advertising agency known for its innovative approach to digital transformation and blending technology, design, and marketing to create impactful brand experiences.I work alongside R/GA's creative and strategy teams to align R/GA's coveted brand marketing campaigns with SEO strategy and opportunity.Clients I worked with: Evernorth, vVardis, & Nike.

Analyzes visitor, keyword, competitor, technical SEO, & industry trends to identify opportunities for organic growth or issues preventing performance for Lumens.com, YLighting.com and YLiving.comEnsures SEO best practices take place across multiple departments & teams such as Data & Product Content, Merchandising, UX, and DevelopmentAssisted in migrating two ecommerce sites (20,000+ pages each) to Salesforce Commerce Cloud (Demandware). Led the SEO framework for an additional site migration (20K indexable pages) where we merged one SCC site into an additional without any loss in traffic from the migrated site's landing pages. Leads technical SEO initiatives using JIRA and works with development team to inform the technical requirements for site enhancements.Identifies technical SEO issues (JavaScript rendering, indexing & crawling, canonicalization, site architecture, Schema, duplicate content) and provides recommendations for correct implementationManages external writers to create content to accomplish SEO goals while in accordance to brand standardsCreates and manages content roadmaps to be executed by content marketing teamsManages relationship with 3rd party (Bloomreach) concerning two digital products: Thematic Page Creator and Related Products/Categories widgets. Assists in developing quarterly and yearly organic forecastingReports and tracks KPIs using Google Searcn Console, Google Analytics, Adobe Analytics, Advanced Web Rankings, Screaming Frog, and Botify

I work with clients who wish to increase their online visibility by providing content marketing best practices through:-Keyword Analysis and Tracking-Content Optimization-Internal Linking Structure Optimization-Backlink Strategies

I wore many hats at RentLingo, but my role was best defined as an SEO and Content Strategist. My work revolved around researching keyword search volume, innovating RentLingo's format, writing content designed to increase the user's experience as well as perform well in search engines, content marketing and outreach, and tracking how our website's traffic, user retention, and conversion rate was affected by our changes.Constant vigilance of SEO's ever-changing nature is a part of my job and while there is always more to learn, it's safe to say that my knowledge of the matter is constantly expanding in complexity. Thus, beyond improving our own site, I can identify competitor SEO strategies, the ease or difficulty of outranking them and offer strategies based on this information (onsite and offsite) to surpass them.As 2016 emerged, I was able to add another area of experience of the digital marketer's toolkit to my abilities: PR. Successfully pitching a story is a combination of great timing, an engaging pitch, and finding the right writer. Social media a part of every digital marketer's job. I used social media to create a presence within new markets and build relationships with other businesses -several which have become business partners due to this initial contact. My repertoire of social media tools include Twitter, Tumblr, Facebook, Pinterest, Youtube, Google+, and Reddit.

-Writes and posts two blogs per week-Topics range from IT technology, company profiles, events, and summaries of other blogs-Arranges them on the company website-Posts a small blurb about each blog to eight company social media profilesI post these blogs here on my LinkedIn profile. Look through my status history if you would like to read them.

Marketing Intern Duties:-TEAMSOS's social media maintenance (Facebook, Twitter, LinkedIn, Hootsuite)-Website maintenance (basic understanding of HTML coding)-Strategic marketing and pitching-Writing press releases, blogs, company newsletters, etc.-Inter-departmental coordination for marketing purposes-Event planning, coordinating, and executing-Administrative duties