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I am passionate about increasing value for customers and teams while driving business growth and impact. As Director of UX at Transamerica, I am responsible for leading customer experience strategy and UX discovery and delivery across enterprise priorities, establishing a strong human-centered design culture, and defining and creating exceptional advisor, agent, and customer experiences as part of our experience-led transformation efforts.I enjoy tackling complex and ambiguous enterprise-wide challenges, collaborating with cross-functional leaders and multidisciplinary partners to shape the strategy, vision, design, and delivery of innovative solutions. I leverage human-centered design, behavioral economics, and product innovation methods to align customer success with business ambition and operations. I have also received certifications from IBM as an Enterprise Design Thinking Practitioner and from IDEO U as a graduate of Leading Complex Projects and Designing Strategy courses.My skills and capabilities include:Human-centered design, Human-computer interaction, Design thinking, Strategic design, Product vision, Product design, Experience design, UX Design, Service design, Design research, Brand design, Marketing design, Creative direction, Art direction, Visual design, Digital marketing, Facilitation, Prototyping, Wireframing, Business strategy, Leadership, Coaching and mentoring, Figma, Microsoft Office 365, Adobe Creative Cloud, Apple iWork, Workfront, Mural, Miro, UserTesting
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FounderWysh AiTexas, United States -
Director, UxTransamerica Jan 2024 - PresentBaltimore, Maryland, UsDesign leader driving change across multiple lines of business through human-centered customer, product, and digital experience strategy and design.Collaborating with key stakeholders and partners to manage the digital strategy and alignment roadmap, execute the business strategy through innovative user experiences, establishing best practices across design strategy and processes, lead cross-business unit initiatives, and manage and mentor staff. -
Director, Ux DesignFidelity Investments Dec 2022 - Jan 2024Boston, Ma, UsResponsible for increasing existing customer engagement and satisfaction within the Emerging Products and Segments group. -
Senior Strategic DesignerEdward Jones Jan 2021 - Dec 2022St. Louis, Mo, UsLed strategic design efforts to identify key opportunities, shape future state solutions, and define and deliver enterprise and user experience outcomes in partnership with leaders and cross-disciplinary teams.Responsibilities include: strategic leadership, planning and development; innovation discovery and design; human-centered design thinking stewardship and execution; concept research, design and experimentation; business research and analysis; and project management.Defines and delivers inventive, durable, and delightful client and colleague experiences and solutions, from investigation to insight to concept and completion. -
Group Design ManagerIntuit Feb 2016 - Aug 2020Mountain View, California, UsKey member of design leadership team for $500M professional tax business. Built and managed in-house marketing design team from the ground up. Responsible for professional tax brand development, customer journey experience design strategy and execution, and in-product content and marketing experiences.› Improved product awareness, consideration, and conversion across marketing funnel through increased quality and effectiveness of prospect and customer experiments and experiences› Replaced external agencies with internal team of visual and content designers and multiple long-term contractors. Secured and managed external production agency relationships.› Established, scaled and streamlined marketing design operations by introducing tools, documentation, and processes for cross-functional production and collaboration, including visual and content design, experience design, experimentation, and video and motion graphics production.› Customer retention improved from 90% to 95%.› Revenue grew 3%+ on average YOY in a flat market working with marketing, sales, and analytics to improve end-to-end journeys for prospects and new and returning customers.› Design and creative output volume nearly doubled in 3 years, while achieving 0 regrettable losses.› Team received a +79 Net Promoter Score (NPS) from internal stakeholders within 2 years.› Increased quality, quantity, and effectiveness of design testing and experimentation.› Developed and launched 2 professional tax brand identities, Intuit ProConnect and Intuit Accountants, across US and Canada. Efforts included research, creative strategy and execution, guidelines and standards development, and internal/external roll-out. › Conceived and crafted highest-rated design team internal event, garnering an NPS of +94. Co-created the highest-rated marketing team internal event with an NPS of +81. -
Group Creative DirectorPublicis Hawkeye Mar 2011 - Feb 2016Dallas, Tx, UsCo-led +50-person creative team. Provided leadership across integrated marketing campaign creation, customer experience design, business development, and agency strategy initiatives.› Directly managed 15-person creative and video production team in Dallas and Minneapolis.Coached and mentored team members to develop craft, communication, and leadership skills.› Formed multi-year relationships with Magnolia/Best Buy, Cargill, and Celanese. Delivered significant project work for Citi, Disney, and Lexmark.› Developed data-backed, targeted, multi-channel advertising and direct marketing campaigns and experiences for major brands across consumer electronics, retail, technology, financial, and entertainment industries.› Delivered award-winning solutions on time, on strategy, and on budget, while partnering with cross- functional client service, strategy, digital development, and studio teams. -
Creative DirectorThe Marketing Arm Jun 2009 - Mar 2011Dallas, Texas, UsCo-led conceptualization and development of 12 promotional marketing campaigns and digital experiences for high-profile consumer brands, including American Airlines, GameStop, Hilton, Hotels.com, PVH, and TXU.› Influenced, informed, and inspired teams by sharing design and marketing industry trends and innovations. -
Associate Creative DirectorHawkeye Aug 2005 - Jun 2009Dallas, Tx, UsFulfilled client and agency business objectives by efficiently and effectively delivering creative and technical solutions.› Delivered 40% win rate by co-leading and supporting new business development efforts, including presentation of creative ideation, ideas, strategies, and solutions that met client needs.
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Creative Lead / Sr. DesignerInsider Marketing Jun 2002 - Aug 2005Dallas, Texas, Us -
Visual DesignerLuminant Worldwide Oct 2000 - Mar 2002Us
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Frequently Asked Questions about Adam Reed
What company does Adam Reed work for?
Adam Reed works for Wysh Ai
What is Adam Reed's role at the current company?
Adam Reed's current role is Founder.
What is Adam Reed's email address?
Adam Reed's email address is ad****@****nes.com
What is Adam Reed's direct phone number?
Adam Reed's direct phone number is +165094*****
What skills is Adam Reed known for?
Adam Reed has skills like Creative Direction, Digital Strategy, Integrated Marketing, Art Direction, Creative Strategy, Interactive Advertising, Digital Marketing, User Experience, Marketing, Concept Development, Strategy, Web Design.
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