Oversee all global marketing activity and ensure brand equity in the market, as well as plan and provide domestic and exports sales teams with specific brand plans for their local execution and oversee specific needs for the overall brand building of Fetzer and Little Black Dress Wines.

Hired as the first employee to create strategic and tacticalmarketing plans to successfully launch the fastest growing UK online wine retailer in the US.

Works closely with the Brand Management teams to understand their requirements and desired use of digital technologies as a means to engage consumers. Partners with external agencies and Gallo Information Services (IS) personnel to ensure successful project implementations and productive business relationships. Supports the execution of digital website and media initiatives including participating in the selection of agencies, management of digital projects, analysis of the effectiveness of our existing sites/campaigns, and makes recommendations for ongoing improvements. Acts as a point person for Gallo digital marketing opportunities and focuses on driving traffic to our websites, acquiring and retaining consumers, and optimizing campaign conversion rates.• Keeps informed on industry and competitor activities and new digital strategies, tools and techniques. • Participates in the development of innovative programs to increase traffic to brand websites and optimize campaign performance and conversion rates. • Facilitates and coordinates the architecting, development and launch of US and International websites and digital media project initiatives. • Oversees external agencies, multiple projects, prioritizes, sets and achieves objectives/deadlines and leads others to successfully meet objectives. • Works cross-functionally with other departments (i.e. Brand marketing, IS, international, etc.) as needed in the execution of digital marketing strategies. • Evaluates and reports on all aspects of performance. • Recommends improvements and establishes best practices for digital marketing initiatives and the overall consumer experience to increase traffic, consumer engagement, and optimization. • Utilizes web analytics software to setup and monitor promotional efforts including website statistics preparation, analysis, evaluation, and recommends/reports optimization tactics to management.

Oversaw and led all digital strategy and tactics which included design and implementation of numerous interactive marketing campaigns including consumer loyalty social network, online contests, and CPG web promotion that increased national sell-through by 25%