Transforming the B2B filter landscape, by empowering owners with the tools they need to manage their fleet maintenance, one truck at a time.• Serve as the Senior e-Commerce Business Manager leveraging expertise to direct the development, launch, and management of a 7 figure B2B e-Commerce channel• Integral in the successful development and implementation of an innovative e-Commerce platform, generating a robust increase in online sales and a targeted $8.5M in additional revenue for 2023

Helping to impact families by transforming men into godly leaders, one habit at a time.

• Recruited as the Head of e-commerce and Digital Marketing, responsible for leading a team of five marketing and sales professionals while owning site sales and marketing activities, as well as developing the e-commerce, digital marketing, and retail marketing strategy for 2021 and 2022 business• Developed strategic e-commerce sales and digital marketing strategies that included Google Ads, SEM, Display, social media, and email, delivering a 55% increase in new business sales and a 60% increase in partner sales• Led an initiative to expand the e-commerce 3rd party portfolio by 35%, attracting 2K+ new customers and 40% growth, including a $6.4M increase in new sales in 2021, for a total of $10.7M• Successfully launched 60+ new products on Amazon, achieving Top 10 category rankings within six months through market research, compelling listings, and an aggressive launch strategy including Amazon's Early Reviewer Program and promo discounts• Spearheaded promotional campaigns across Amazon and DTC channels, including discounting, giveaways, and samples, resulting in a 230% increase in time spent on-site and a 48% boost in engagement.• Developed a cross-channel marketing strategy, including affiliate programs, email campaigns, and social media initiatives, driving a 20% increase in new product commitments and expanding e-commerce partnerships by 40%• Cultivated relationships and secured long-term partnerships through exclusive marketing, email campaigns, promotions, and brand opportunities with partners spanning a variety of verticals and projects • Expanded our e-commerce partnerships by 40%, including major brands like Amazon, Lumens, YDesign, Lighting New York, and Overstock.com, as well as adding new partners such as Wayfair, Home Depot, and Lowes• Introduced and implemented an innovative digital asset strategy, creating 1.2K+ new product assets and reducing new product shooting costs by 70%.

• Responsible for spearheading the successful launch of a strategic, comprehensive digital marketing, communication, and website development strategy with a focus on e-commerce and 3rd party partners, delivering a 48% increase in online engagement, and a 75% boost in sales • Tripled Amazon Marketplace sales within 18 months by diversifying product portfolio across multiple categories and optimizing end-to-end supply chain efficiencies, resulting in a 200% increase in customer reach and satisfaction.• Performed deep dives to gather competitive analysis and levered the information to develop a sustainable e-commerce and customer acquisition and retention strategy, resulting in a 64% increase in traffic and 43% growth in revenue• Developed relationships and expanded the customer base with 11 new long-term clients, generating $10.2M in revenue• Started a new e-commerce sales division from scratch to support a new brand that was to be sold online directly to the customer • Leveraged Shopify Plus and Amazon to build an innovative website and sales platform to expand organizational sales capabilities further• Utilized LinkedIn to create a B2B lead generation system that included multiple touchpoints, including messaging, white papers, downloadable guides, emails, landing papers, copy creation, follow-up sequences, PPC ads, and how to address objections

• Founded an e-Commerce DTC and B2B startup, securing over 6K unique customers and generating mid-7-figures in annual sales• Led Sales and Marketing operations, growing sales from $150K in 2012 to $7.6M in 2018 with a consistent 50% annual growth and maintaining 30% profit margins through strategic initiatives.• Achieved a 120% year-over-year revenue increase on Amazon through strategic use of Amazon’s A+ Content, Enhanced Brand Content, and Storefronts, leading to improved brand visibility and a 50% increase in organic traffic.• Provided strategic guidance for all e-Commerce and Marketing operations and successfully implemented multiple DTC and B2B ordering platforms and sales channels, driving a 75% increase in annual sales and a 143% boost in engagement• Led a cross-functional team of 5 that included an Operations Manager, Warehouse Manager, Processing Supervisor, and 3 Warehouse and Sales team members, spearheading strategic product growth, sales, and marketing initiatives, as well as negotiating agency and influencer contracts to drive brand growth and maximize ROI• Launched a business with an omni-channel strategy across ecommerce (WordPress, Shopify, Magento 2, custom) and marketplaces (Amazon, Walmart, Target, eBay), achieving $7.6M in sales in the final year.• Developed a strategic digital market strategy that included email marketing, PPC (pay-per-click), SEO, Content Marketing (Blogging), Social Media Marketing, and customer retargeting, delivering a new monthly theme and education-based campaigns, achieving success and adding 8 new employees• Utilized creative and successful marketing strategies such as avatar creation, scripting, email templates, education info, retargeting, and frequent touchpoints to achieve new customers, delivering $500K in new sales during the 1st year of B2B