Responsible for customer loyalty program and email/sms program.

Oversaw, coordinated and executed direct marketing efforts for the Annual Giving Program including direct mail, email, social media, and new media solicitation programs of the department.

Oversaw all marketing and operations for BBC Direct, BBC's North American direct-to-consumer retail division including: direct mail program with over 1.7MM customer records; an email program with over 1MM email subscribers; customer relationship management (CRM) growth, segmentation, and reporting; customer retention and loyalty programs; search engine optimization and pay-per-click advertising; rich media advertising; television advertising; affiliate marketing; website analytics and website development; customer service and fulfillment center operations. Collaborated with a multitude of BBC media outlets and divisions to create brand synergy and maximize revenues. Led 3-member team driving revenue growth and maintaining streamlined operations.- Promoted 3 times within BBC Direct division based on top performance and leadership skills, ultimately managing $2MM annual marketing budget.- Influenced executive committee to expand operations into Canada through market analysis and P&L projections, which ultimately resulted in Canadian operations generating 1/3 of overall revenues.- Increased revenues 25% and customer traffic 105% by leading complete website redesign, which was achieved within deadline and under budget.- Grew customer average order value 45% and number of annual orders per customer over 50% by utilizing CRM and customer lifetime value data to design and implement "Free Shipping for Life" loyalty program.- Drove over 400% increase in margin through comprehensive new pricing strategy derived from market, customer and product data analysis.- Negotiated move of all direct mail print production to Quad Graphics, improving print quality while also reducing print costs by 50% and co-mail postage rates by 10%.- Initiated 15% growth in revenues and significantly improved the customer experience by successfully negotiating and integrating BBC websites with premiere email service provider ExactTarget, and personalized recommendations specialist MyBuys.

Identified and developed promotions for Staples Business Delivery business unit. Collaborated with marketing and advertising groups to develop most effective, sales-driving promotions and strategies for both active and prospective customers. Compiled and analyzed results for all promotional vehicles, both online and catalog, in order to maximize future efforts. - Drove 10% increase in YOY revenues by teaming with merchandising division and producing impactful and segmented offers for each promotional vehicle, including multitude of catalogs, emails, the Staples.com website and many fliers and inserts.- Generated $73.2MM in annual sales through management of the "Tabloid", "Specials" and "Best Sellers" catalogs.- Drove incremental sales by creating and implementing new promotions, such as online "Tuesday Sale" and "7-Day Event."- Maintained promotional calendar and budget to ensure the timely and cost effective completion of all promotional vehicles.

Recruited to provide account service in all areas of Staples, Inc. media plan including catalogs and direct mail, digital marketing, in-store signage, print ads and radio. Provided strategic communication of advertising accounts between multiple business units and the Staples Internal Advertising Agency. Managed entire project lifecycle for hundreds of marketing initiatives - strategy, creative brief, creative review, proofing, and production.- Commended for establishing positive, team-oriented environment with clients, which improved profitability, along with customer satisfaction and loyalty.- Helped Staples to a 25% increase in revenues during tenure by ensuring all projects resulted in a timely and accurate disposition of each business unit's marketing and promotional plans.- Recognized by management for having attention to detail and efficient processes, which maintained consistent, positive brand image for all sales channels: catalog, online and in-store.