Adam Goodman Email and Phone Number
I am a product leader with nearly two decades of experience shaping and building product management teams, developing solutions based on market challenges, and driving revenue across the tech sector including cybersecurity and ecommerce. I'm a dedicated product strategist; data-led, market-informed, and always on the lookout for revenue opportunities. I can quickly synthesize market and technology trends along with customer data to pinpoint the best solutions to develop, the most promising customer segments to target, and the most worthwhile technologies to invest in. Recently, I was the SVP of Product at NowSecure, where I lead the product management and UX teams. NowSecure’s is one of the leading mobile application security testing companies. In my role, I drive product innovation, implement PLG practices to get products to market, and implement agile improvements, always ensuring the highest standards of security for mobile apps and devices.Previously, I served at the executive level for several different organizations, including Invicti, where I rebuilt the product management organization, drove an agile transformation, and created and implemented a product consolidation strategy to help meet our revenue targets. Additionally, my deep background in the cybersecurity field stems from work at McAfee, where I developed the long-term product strategy and managed a portfolio of products that delivered 30% YoY revenue growth, positively impacting more than 400M active users. I worked extensively with global tier 1 Telcos for mobile and connected home solutions.I genuinely enjoy immersing myself in the market to deeply understand customer challenges. I'm driven to discover innovative solutions by fostering nimble and iterative cultures within product organizations. Outside of my work, I’ve had the great opportunity to live in six countries and have cultivated a deep passion for reading, skiing/snowboarding, weight training, cooking, and cherishing quality time with my family.Core Competencies:Cybersecurity Software SolutionsProduct Led Growth (PLG) Product StrategyProduct Road mappingValue RealizationExecutive LeadershipTeam Building
Rogers Cybersecure Catalyst, Toronto Metropolitan University
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Rogers Cybersecure Catalyst, Toronto Metropolitan University -
Chief Product Technology Officer / Vp Product Management (Fractional)Product | Cyber Advisory | Consulting Jan 2024 - Present
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Senior Vice President ProductNowsecure Dec 2022 - Jan 2024Chicago, Illinois, Us -
Vice President Of Product ManagementInvicti Security Jun 2021 - Dec 2022Austin, Texas, UsInvicit Security Dynamic Application Security Testing platform enabling global organizations with cutting-edge web application security solutions, ensuring the safety and resilience of digital innovations. During my tenure as Vice President of Product Management, I led the product management team, contributing to the growth and success of the company's AppSec products.As one of the first AppSec vendors to market, I spearhead the creation and execution of our product consolidation strategy, which included customer migration plans and “getting closer to the customer” initiatives that shifted our approach to the market and emphasized a deeper understand of customer needs. Separately, I helped to establish and develop our data platform organization along with creating comprehensive roadmap and analytical frameworks. Key Achievements: - Re-built product management organization, driving substantial YoY business growth while managing the DAST / IAST / SCA product portfolio. -
Senior Director Of Product ManagementMcafee 2019 - 2021San Jose, California, UsMcAfee is the market leader when it comes to cybersecurity; dedicated to safeguarding individuals and businesses through a comprehensive range of products and services designed to protect against digital threats in an increasingly interconnected world.As the Senior Director of Product Management at McAfee, I spearheaded the growth of mobile and connected home products, developed product strategies, and instilled an agile and customer-focused approach to product development.I was responsible for leading the Consumer ISP product management team and achieving a consistent annual growth rate of over 30% for the mobile and connected home portfolio.Additionally, my role involved developing and executing the product portfolio vision and strategy, revitalizing the product management team, and instilling empowerment and accountability with Objectives and Key Results (OKRs) to drive greater product usage and adoption from our clients. -
Vp MarketingUmbra 2016 - 2019Toronto, On, CaUmbra, a Toronto-based homeware company founded more than three decades ago, is globally celebrated for infusing innovation and creativity into everyday products, with a diverse in-house design team and a widespread global presence spanning 118 countries. As the VP of Marketing at Umbra, I managed a team of 25 spread across a network of three continents. I transformed and reorganized this marketing team to propel substantial growth in the ecommerce sector, and successfully managed the P&L while increasing revenue from $9M to over $50M. I also helped to develop, launch, and execute a go-to-market methodology to support launching 200+ products a year across 120 countries. -
Director, Product ManagementMcafee 2013 - 2016San Jose, California, UsIn my role as Director of Product Management at McAfee Consumer, I introduced home network security products, and drove agile transformation, all contributing to the company's success.I drove the business unit strategy and product strategy for a $1B business at McAfee Consumer. I also brought to market a new introduction to home network security, which grew to an 8 figure business. I led the product vision and strategy as well as the go to market (G2M) strategy and helped hire and pull together a team to build and launch this product in the market.
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Director, Smb ProductSecunia 2012 - 2013Copenhagen, Copenhagen, DkSecunia was a leading provider of IT security solutions that help businesses and private individuals globally manage and control vulnerability threats and risks across their networks and endpoints.During my time as Director of SMB Product at Secunia, I launched their product offerings specifically designed to support small and medium-sized business. -
Senior Product Manager, InnovationAvg 2011 - 2012Prague, CzAVG is a leader in the consumer cybersecurity industry, focusing on improving the safety of your digital experience. As a Senior Product Manager for Innovation, I spearheaded AVG’s innovation strategies and launched the innovation processes in the cybersecurity industry. -
Senior Strategy ManagerTelus 2008 - 2011Vancouver, British Columbia, CaTelus is one of the leading telecommunication and mobile companies in Canada. In my role as Senior Strategy Manager at TELUS, I worked on strategic initiatives and played a key role in shaping the company's strategies and direction. -
Consultant, Security & PrivacyDeloitte & Touche Llc 2006 - 2008Worldwide, OoDeloitte’s global network of member firms providing consulting services for a diverse range of clients in every industry and sector. As a Consultant in Security & Privacy at Deloitte I provided expert consulting services in security and privacy for clients in various industries.
Adam Goodman Education Details
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Columbia Business SchoolMarketing -
Rotman School Of ManagementIntegrative Thinking
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Schulich School Of Business - York UniversitySpecialization: Strategic Management
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York UniversityMba
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University Of GuelphComputer And Information Science
Frequently Asked Questions about Adam Goodman
What company does Adam Goodman work for?
Adam Goodman works for Rogers Cybersecure Catalyst, Toronto Metropolitan University
What is Adam Goodman's role at the current company?
Adam Goodman's current role is CPO / VP Product Cybersecurity | ex McAfee, Deloitte, AVG, | 2x C-level Exec.
What schools did Adam Goodman attend?
Adam Goodman attended Columbia Business School, Rotman School Of Management, Schulich School Of Business - York University, York University, University Of Guelph.
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