Adam Hale Email & Phone Number

Port Washington, WI, US

Indianapolis, IN, US

Responsible for uncovering insights to support the advancement and understanding of amateur football. Responsible for partnering with leadership across business functions to understand the key challenges and opportunities, applying appropriate research methodologies to uncover insights to address those challenges, and turning insights into recommendations.

Germantown, WI, US

Responsible for planning and executing Business Development activities to discover and explore new business opportunities and relationships. Also responsible for research project management from planning through completion for select clients.

Milwaukee, WI, US

• Responsible for sourcing, analyzing, developing, and communicating customer (B2B) and consumer (B2C) insights across the company globally, supporting the development, sell-in, and marketing of products in a variety of.
• Managed an average of 25 projects each year from 2016-2019 for divisions that represent over $1 billion in annual sales combined. Managed one direct report beginning in 2018.
• Enabled B&S to retain and grow their business by demonstrating firsthand knowledge of the customer. Spearheaded the annual PowerPulse consumer tracking study of recent outdoor power equipment purchasers’ buying.
• For each insights project, planned and executed all aspects from defining initial scope and objectives, managing external research firms, reviewing and editing research instruments such as surveys and qualitative.
• Identified knowledge gaps/research needs and ways to activate insights by working closely with Marketing, Product Management, and Global Insight & Analysis and other relevant teams. Developed research plans to support.

Milwaukee, WI, US

Sheboygan Falls, WI, US

• Managed all B2B and B2C research needs for the entire organization, while also working as a Product Manager for the B2B wholesale plumbing channel.
• Planned and executed all aspects of market research projects from defining initial scope and objectives, writing survey instruments and qualitative research scripts, managing third party research firms, moderating.
• Moderated over 200 individual interviews (IDI’s) and focus groups in support of New Product Development and Messaging efforts, and wrote reports summarizing key findings and suggested actions to take as a result.
• Conducted qualitative and quantitative concept validation research to refine product concepts, sharpen initial market potential & price elasticity estimates, and evaluate the effectiveness of different messaging before.
• Planned and executed messaging & communications research to optimize communication materials for existing products. Conducted qualitative and quantitative retail simulations to understand how point-of-purchase.
• Conducted market intelligence activities such as market segmentation, market share analysis, competitive product gap analysis, end-user and trade customer profiling, monitoring of relevant economic indicators, point of.

Sheboygan Falls, WI, US

As the sole in-house market researcher, managed all primary and secondary research needs for the entire organization as described above, often executing projects from inception to completion without the aid of any external resources.

Fort Mill, South Carolina, US

Began my career in market research under the mentorship of longtime SC Johnson veterans by leading research efforts for company projects, including serving as the company’s lead expert in online research.