Adam Horwitz, Mba Email & Phone Number

Cleveland, Oh, Us

Rochester, Ny, Us

• Head of marketing for two financial products: Advance Partners for staffing firm payroll and Paychex Funding Solutions for small, medium, and large businesses. • Launched previously nonexistent direct mail channel that resulted in clients with projected annual revenue totaling more than $11 million, and pushed dozens of leads to re-engage with Sales Reps.• Increased qualified digital leads by 250% and cut cost per lead in half.• Led creation of new website and first brand refresh in company history.• Created company's first online review strategy that grew our Google Review rating from 3.2 to 4.8 stars in three months.• Developed a team of three with a focus on helping them achieve their career goals.

Rochester, Ny, Us

• Planned, developed, and implemented marketing campaigns, including identification of market opportunities, strategies and goals.• Focused on digital strategy by implementing SEO best practices and managing, planning, and executing digital advertising campaigns on Google Adwords, YouTube, LinkedIn, and Facebook.• Propose and conduct market research to gain critical insight into the trends within markets.•. Aggregate and analyze data to guide marketing strategy.• Coordinate with Sales, Operations, Product Management, and Product Development to launch new products and services.• Present plans to Senior Management to build consensus on strategic goals.• Recommend and implement Marketing Communications strategies to ensure adherence to brand standards.

Delivering successful marketing to small business. - Digital ads- SEO- Content creation- Social media- Branding- Reputation management

Avon, Oh, Us

Achievements:• Saw 10% revenue growth that was directly attributable to marketing strategy shift.• Managed a cause-related marketing campaign that brought in $6 million of additional revenue while building goodwill for our brand.Duties:• Created nearly all print and digital content.• Oversaw digital strategy to drive traffic, engagement and conversions through SEM, SEO, PPC, email marketing, and social media.• Responsible for developing, implementing and executing strategic marketing campaigns to attract new B2B (franchise owners) and new B2C leads.• Managed social media pages for 300+ franchisees.• Supervised launch of new $500k website and acted as web manager for system.• Played key role in complete company rebranding, including creation of a brand identity strategy, art direction, and internal cultural change within the company.• Produced, created, and edited branded videos for sales and internal communication.• Provided marketing support to 300+ franchise owners.

Avon, Oh, Us

• Responsible for researching brands, competitors, and target audiences for both B2C and B2B marketing, brainstorming ideas based on that research, and transforming those ideas into creative and compelling content for ads, brochures, direct mail, email, social media, PPC ads, web content and newsletters.• Tracked leads and analyzed data.• Specialized in both inbound and outbound marketing content.• Worked closely with sales to create successful marketing campaigns that generated leads.

Elyria, Oh, Us

• Wrote compelling copy to engage readers of the Chronicle-Telegram, Lorain County’s largest newspaper (28,000 daily circulation).• Covered Lorain, the 10th largest city in Ohio, as well as breaking news, crime, politics, business and science.• Won multiple writing awards.

Bowling Green, Ohio, Us

• General assignment reporter for this 13,000-circulation afternoon newspaper.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science, Journalism

Leadership Training For Managers