Adam Nelson Email & Phone Number

San Francisco, Ca, Us

Airbnb is a global marketplace connecting over 5 million hosts with 1.5 billion guests worldwide, offering unique stays and experiences.In my role as Production Lead, I oversee Airbnb’s global brand strategy and high-impact experiential campaigns to drive brand presence, audience engagement, and market reach. Leading a team of 15-30, I ensure seamless execution by coordinating with vendors, ad agencies, production companies, and celebrity partnerships.My key initiatives include spearheading the 'Icons' campaign, which achieved 58M+ social media interactions and reinforced brand consistency across all touchpoints. I also launched 7 major campaigns incorporating in-app assets, social media, and experiential events, that boosted app traffic, social engagement, and visibility by 27%.Additionally, I led the Beetlejuice Icon campaign, which saw 2M unique impressions and became Airbnb’s most successful partnership. My strategic leadership has driven measurable growth and strengthened Airbnb’s global brand identity.

As a seasoned marketing executive and creative producer, I specialize in driving global brand and product initiatives for leading companies such as Apple, Vans, and Meta. My expertise spans content creation, brand development, and media strategy across social, digital, TV, and print. I am dedicated to crafting comprehensive marketing and advertising campaigns that drive revenue, engagement, and brand equity.My approach is rooted in strategic guidance and expert project management, ensuring that every campaign aligns with business goals and is executed with precision. I develop original content that resonates deeply with target audiences, create compelling brand narratives, and leverage a multi-channel media strategy to maximize reach and impact.As a freelancer, I am committed to my clients' success by providing tailored advice, innovative solutions, and meticulous project management from concept to completion. I help businesses elevate their brand, enhance engagement, and achieve maximum ROI. Partner with me to transform your marketing vision into a successful reality.

Seattle, Wa, Us

Expedia Group is a global travel platform with over 20 brands and 200 sites, offering extensive travel solutions across 70+ countries.As a Senior Creative Producer, I drove global brand strategy and creative production initiatives, optimizing campaigns to elevate brand visibility and audience engagement by 15%. Reporting to the VP of Creative & Marketing, I coordinated with cross-functional teams to ensure timely and on-brand delivery across multiple platforms.My key achievements include developing a comprehensive production strategy for over 100 assets across TV, social, digital, and out-of-home channels, covering regions in North America, Europe, and Asia. I successfully led Expedia’s first Japan-focused campaign, collaborating with local teams to adapt strategies that resonated culturally.

Mountain View, Ca, Us

Google is a global technology leader serving over 5 billion users worldwide with products spanning search, advertising, cloud computing, and AI.As an Event Content Producer for Google’s 2023 I/O event, I was responsible for creating audience-driven content that aligned with Google’s brand strategy, amplifying product innovation and enhancing brand engagement. I collaborated closely with cross-functional teams to produce high-impact content that resonated with a global audience.My key accomplishments included producing three films specifically for the I/O event, which highlighted Google’s product advancements and attracted significant audience interest. I maintained consistent brand messaging and visual identity across platforms, ensuring all content supported Google’s overarching brand goals.

Menlo Park, Ca, Us

Meta is a global technology leader, connecting over 3 billion users through Facebook, Instagram, WhatsApp, and Oculus platforms, creating immersive digital experiences worldwide.In my role as Creative Brand Marketing Producer, I led Meta’s brand evolution and market positioning through high-impact campaigns, including rebranding initiatives and growth-targeted strategies. Reporting to the VP of Marketing, I worked cross-functionally to deliver innovative brand campaigns across digital and social channels.My notable achievements leading multiple high-value projects, including campaigns for Facebook Watch and the 2021 End of Year digital campaign, which reached over 1 billion users. My leadership in performance marketing strategy, creative asset development, and cross-functional collaboration drove significant customer interest and improved conversions by 20%, establishing Meta’s rebranded identity and strengthening its market presence.

Costa Mesa, California, Us

Vans, a VF Company, is one of the world’s largest brands in apparel, footwear, and accessories, with a strong heritage in skateboarding and youth culture.As a Brand Content Producer, I defined Vans’ global brand strategy, managing campaigns that reinforced brand identity and expanded market reach. Reporting to the VP of Creative Marketing, I produced original content across diverse media platforms, ensuring alignment with Vans’ brand voice.My key achievements included producing a variety of content formats, such as global campaigns, international advertising, and an original YouTube series that generated 100M organic views. I also developed a feature-length documentary on Vans' founder, which was nominated at the Newport Beach Film Festival. Additionally, I launched two of Vans' most successful campaigns, “Weird Waves” and “Original Music Series,” which garnered over 10M unique views and significantly contributed to record-breaking sales for Vans.

Los Angeles, Ca, Us

- Oversaw the entire production lifecycle from concept development and pitching to final delivery and project closure.- Translated business objectives into effective marketing campaigns, enhancing brand loyalty and boosting revenues.- Managed global content production aspects including licensing, music and sound design, animation, visual effects, talent acquisition, localization, research, billing, and project wrap-up.- Led a team of four internal staff, providing mentorship and inspiration to achieve high standards.- Created detailed production plans and budgets, adhering to strict deadlines and financial constraints.- Identified and contracted with domestic and international vendors, overseeing communications, and ensuring timely and budget-compliant media delivery.- Contributed to strategic meetings with Apple CMO and marketing teams, offering valuable insights and managing client expectations.- Developed a roster of top creative talent and agencies for high-quality outputs.- Produced and launched successful global campaigns for Apple Watch I & II, MacBook, and Apple holiday shorts in 2016 and 2017.- Led a groundbreaking Japanese iPhone campaign and iPhone 6s launch, managing end-to-end production on-site in Tokyo.

Los Angeles, Ca, Us

- Oversaw licensing and clearing content for domestic and international IP holders, securing global exclusivity rights from A-list talent.- Negotiated multi-million dollar licenses for broadcast and digital platforms.- Facilitated negotiations, executed contracts, and arranged payments with celebrities and SAG talent.- Collaborated with legal teams at Apple and Media Arts Lab (MAL), gaining expertise in advertising and production legalities.- Cultivated strong business relationships with major media entities such as HBO, Disney/Pixar, and top-tier talents and estates.- **Positioned as a key liaison between creative projects and legal compliance.**

- Forged crucial business relationships with top advertising agencies like Wieden+Kennedy, 72&Sunny, TBWA/MAL, and Deutsch.- Collaborated with major content brands such as BBC, NCAA, Sony, and MGM to boost licensing sales and ensure legal compliance.- Navigated copyright laws to secure clearances for celebrities, music, and other copyrighted material.- Negotiated agreements satisfying all parties involved, streamlining the clearance process and expediting project timelines.- Managed and nurtured key business relationships, enhancing the efficiency of licensing operations.- Strengthened ties with content creators and advertising agencies, paving the way for future collaborations and innovative content solutions.

- Collaborated with independent film and documentary producers to acquire distribution rights and devise global marketing strategies.- Spearheaded the shift from traditional DVD sales to digital distribution channels, reflecting industry trends.- Reviewed and finalized distribution agreements with international television and digital distribution companies, securing favorable terms.- Oversaw the creation of promotional materials, including trailers, key art, and press releases.- Enhanced visibility and commercial viability of film and documentary projects through strategic foresight, creative thinking, and meticulous planning.- Established a robust framework for distribution and promotion, adaptable for future projects.

Bachelor Of Arts

Arts, Entertainment, And Media Management