I am an analytical and results-driven marketing professional with over 8 years experience in digital marketing strategy, multi-channel campaigns and content strategy.I am CIM qualified and highly experienced in helping senior management teams in B2B tech realise their vision through marketing strategy and effective use of digital channels.New thinking drives new results. I take proven thinking, techniques, tools, and channels and then experiment and ask “What would happen if I try this?”I am passionate about exploring new ideas in my field while also challenging current thinking to ensure marketing delivers game changing results against the business objectives.
-
Digital Channels ManagerTtp PlcUnited Kingdom -
Marketing Manager - Digital Channels - Deep Tech, Life Science, Health TechTtp Plc Jun 2022 - PresentOverseeing and managing TTP's digital channels, as well as developing and implementing the digital marketing strategy to align with the objectives of the business and the three business units: Health Tech, Deep Tech, and Life Sciences.- Managing the creation and distribution of digital content, including website copy, social media, email campaigns and client resource applications- Monitoring and analysing the performance of digital channels to identiy opportunities for optimisation and track key metrics- Collaborate and lead cross functional teams, marketing managers, brand managers, copywriters, website agencies, consultants, IT, legal, business operations to deliver against business objectives, ensure efficient marketing operations internally and ensure a seamless user experience across all digital channels- Overseeing the development and maintenance of the company website, optimising for SEO- Managing and overseeing the company's social media strategy- Ensuring marketing operations, use of privacy and data practises comply with relevant laws and regulationsAchievements:- Team Lead, project management, and implementation of HubSpot's marketing platform into TTP's business operations technology stack. Including full integration with the CRM, I put into place workflows and processes that enabled marketing, communicating across all levels within the business - Team Lead, project management, and delivery of the new TTP website. A multi-stage (discovery, design, development, deployment) 12-month project that rebranded and completely restructured the ttp.com website, including migrating over 400 content pages- Project management and Executive Producer of the Invent Health podcast (8 episodes - Season 2) and Invent Life Science podcast series (12 episodes - Season 2 & 3) -
Digital Channels ManagerGotonomi Oct 2023 - Present -
Digital Channels ManagerCellular Origins Jan 2023 - Oct 2024 -
Senior Product Marketing Manager, SaasPixitmedia Jun 2021 - May 2022London, England, United KingdomDeveloping and implementing the marketing strategy and targeted campaigns for pixitmedia's main software as a service (SaaS) products, ngenea and pixstor.Key skills and areas of focus:- Defining the unique value proposition, messaging and positioning of both products, communicating key features and benefits to stakeholders- Customer, market and competitor research to gain insight into industry trends, persona development, end-user behaviours and market dynamics for pixitmedia's M&E market and arcastream's (sister brand) STEM markets - Planning and executing successful product launches, collaborating with cross-functional teams and technology partners -
Content & Community Marketing LeadInforma Tech Nov 2019 - Oct 2020London, United KingdomContent and Community Lead for three high-profile Informa Tech event brands: 'Broadband World Forum', 'London Tech Week' and 'Next-Generation Optical Networks'. Developing and implementing the marketing strategy for each, as well as management and delivery of content and tactics to drive community engagement, increase global community subscribers, web traffic and sales-qualified leads. -
Marketing ManagerIgnite Exponential May 2019 - Oct 2019Cambridge, United KingdomIgnite Exponential is a business unit of Plextek. -
Marketing ManagerPlextek Feb 2018 - Oct 2019Cambridge, United KingdomPlextek is a technology consultancy with a 30 year history of providing efficient & complex engineering solutions to an International client base. -
Marketing ConsultantPlextek Sep 2016 - Feb 2018Cambridge, United Kingdom -
Production CoordinatorSky 2012 - 2014London Area, United KingdomAs a Production Coordinator at Sky Production Services, I worked in the production team for a number of programs across Sky's channel lineup:- Portrait Artist of the Year (Series 2) for Sky Arts- The Great Culture Quiz for Sky Arts- Got to Dance (Series 5) for Sky One- UK Poker Championships 2014 (on location production) for Sky Poker- Saturday Night Football (Series 1,2) for Sky Sports- Game Changers for Sky Sports- Sunday Times & Sky Sports Sportswoman of the Year 2014 for Sky One
Adam Roberts Education Details
-
Broadcast Journalism
Frequently Asked Questions about Adam Roberts
What company does Adam Roberts work for?
Adam Roberts works for Ttp Plc
What is Adam Roberts's role at the current company?
Adam Roberts's current role is Digital Channels Manager.
What schools did Adam Roberts attend?
Adam Roberts attended Cim | The Chartered Institute Of Marketing, Nottingham Trent University.
Not the Adam Roberts you were looking for?
-
Adam Roberts
Adam Roberts | Business Development At Xynomix Ltd | Expert In Database & Full Stack Migrations, It Hardware & Services | Passionate About Data, Ai & Emerging Technologies | Driving Innovation In The Uk Tech ChannelHeanor1scansource.com -
Adam Roberts
London Area, United Kingdom -
Adam Roberts
United Kingdom -
3bgcpartners.com, newedgegroup.com, tpicap.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial