Adam Roorda

Adam Roorda Email and Phone Number

Safety Officer @ Any
Adel, IA, US
Adam Roorda's Location
Adel, Iowa, United States, United States
Adam Roorda's Contact Details
About Adam Roorda

Transformative marketing and sales executive rooted in a metrics-first approach. Deep experience in scaling lead generation and sales organizations to exponentially grow revenue. A 20-year digital native that has led numerous efforts to create and sell products that have transformed entire industries.

Adam Roorda's Current Company Details
Any

Any

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Safety Officer
Adel, IA, US
Adam Roorda Work Experience Details
  • Any
    Safety Officer
    Any
    Adel, Ia, Us
  • Ex-Guard Industries
    Head Of Marketing
    Ex-Guard Industries Sep 2023 - Present
    Des Moines, Ia, Us
    Transforming a life saving technology manufacturer into a world-class marketing organization by focusing on the critical safety and up-time needs of the global transportation industry.Our team creates excellent real-world and digital experiences so that when our customers need us, we have the best USA-made products and services to prevent any delays in their work and eliminate threats to the safety and security of their people and assets.
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  • Consumer Safety Technology, Inc.
    Senior Director, Product Marketing
    Consumer Safety Technology, Inc. Dec 2022 - Sep 2023
    Responsible for driving revenue growth and cross selling of all CST brands including Intoxalock, Breathe Easy Insurance, New Directions Assessments and Restorify. Drive marketing launch of all new products and services. Oversee digital and offline lifecycle of the customer to drive ARPU. Capture massive market share gains!
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  • Consumer Safety Technology, Inc.
    Director Of Marketing And B2B Sales
    Consumer Safety Technology, Inc. May 2017 - Dec 2022
    Responsible for driving revenue growth and market share for Intoxalock and other CST brands via B2B, B2G, B2B2C, consumer direct response, direct mail marketing and digital affiliate channels. Leverage outside sales team at scale to build repeating referrals from legal, insurance, judicial, medical and corrections channels. Grew Intoxalock from #3 in market share to #1 in less than 5 years while quadrupling leads and revenue from owned channels. Expanded product integrations with digital partners to increase user and referral loyalty.
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  • Think Digital Inc.
    Director Of Business Development
    Think Digital Inc. Oct 2016 - Apr 2017
    Secured and serviced new clients to develop digital marketing strategies - including funnels, campaigns and processes to maximize ROI. Secured largest clients of the agency to date. Provided senior leadership in strategic planning for the organization.
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  • Arag Legal Insurance
    Manager, B2C And B2B Marketing
    Arag Legal Insurance 2014 - Oct 2016
    Des Moines, Ia, Us
    Provided strategic direction and oversight of B2B, B2C, exchange-driven, direct-to-consumer and content marketing programs. Doubled year-over-year corporate revenue growth rate and first-year client participation rates. Provided oversight for 99%+ of all corporate revenue.
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  • Arag Legal Insurance
    Senior Marketing Consultant
    Arag Legal Insurance 2013 - 2014
    Des Moines, Ia, Us
    Provided product and content marketing strategy for enterprise clients like Johnson & Johnson, HP, State of California and Microsoft. Oversaw direct marketing campaigns for Fortune 500 clients. Returned a cumulative 200%-plus ROI, $3+ million in new first year premiums and drove retention to 90+%.
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  • Arag Legal Insurance
    Digital Marketing
    Arag Legal Insurance 2008 - 2013
    Des Moines, Ia, Us
    Oversaw B2B and B2C digital ad budgeting, creative and placement. Halved the cost per lead within the first year while generating 1,000+ B2B leads. Developed industry-first social engagement campaigns.
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  • Mc Advantages / Spyke / Compu-Fire
    Marketing And Ecommerce Director
    Mc Advantages / Spyke / Compu-Fire 2004 - 2008
  • Froehlich Communications
    Account Services
    Froehlich Communications 2002 - 2004

Adam Roorda Skills

Marketing Direct Marketing Marketing Strategy Advertising Leadership Seo Social Media Public Relations Direct Mail Online Marketing Management Marketing Communications Strategy Digital Marketing Social Media Marketing Email Marketing Corporate Communications Cms B2b Relationship Marketing Strategic Planning Media Relations Web Analytics User Experience Search Engine Optimization Google Analytics Digital Direct Marketing Marketing Automation B2b Marketing B2c Marketing Ppc Sem Hubspot Pardot Marketing Analytics Salesforce.com Brand Development Marketing Management Business Development Sales Management Sql Salesforce Marketing Cloud Infusionsoft Dotnetnuke Sql Server Reporting Services Blogging Content Marketing Online Advertising Copywriting Integrated Marketing Engagement Marketing Marketing Operations Team Leadership Customer Relationship Management

Adam Roorda Education Details

  • University Of South Dakota
    University Of South Dakota
    Mba
  • Iowa State University
    Iowa State University
    Advertising And Political Science

Frequently Asked Questions about Adam Roorda

What company does Adam Roorda work for?

Adam Roorda works for Any

What is Adam Roorda's role at the current company?

Adam Roorda's current role is Safety Officer.

What is Adam Roorda's email address?

Adam Roorda's email address is ar****@****ast.net

What is Adam Roorda's direct phone number?

Adam Roorda's direct phone number is +151522*****

What schools did Adam Roorda attend?

Adam Roorda attended University Of South Dakota, Iowa State University.

What are some of Adam Roorda's interests?

Adam Roorda has interest in Children, Politics, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.

What skills is Adam Roorda known for?

Adam Roorda has skills like Marketing, Direct Marketing, Marketing Strategy, Advertising, Leadership, Seo, Social Media, Public Relations, Direct Mail, Online Marketing, Management, Marketing Communications.

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