Bringing a fresh take on marketing to the IT Services Channel. My work is helping partners design GTM plans that connect marketing activity with revenue.I have a partner network of marketing strategists, technologists, creators, and event sherpas who are legends in their craft. Most of my partner relationships go back at least 10 years, and many as long as 20. Tested and trusted.

▶️ Built a high-producing Marketing Operations team that improved the speed and accuracy of go-to-market activities▶️ Led marketing tech stack transformation to optimize software platforms while improving integrations, flexibility, and execution speed. Led procurement and deployment of HubSpot as the central marketing automation platform.▶️ Developed and executed go-to-market strategies aligning marketing initiatives with channel sales objectives to drive partner acquisition and growth.▶️ Led team to design and launch the first-of-its-kind partner marketing education event in the industry channel, exceeding attendance targets by 200% and achieving 0% attrition.▶️ Leveraged PowerBI to Create data-driven sales and marketing dashboards, providing actionable insights into event performance and partner engagement.

▶️ Developed and launched Cisco's go-to-market strategy as they entered the channel. ▶️ Through cross-departmental collaboration, led the development of the new company-wide marketing strategy. ▶️ Improved sales and marketing efficiency by designing a new platform for internal sharing of marketing resources.▶️ Architected and launched an internal site for marketing collateral, inventory management, and fulfillment in under 3 months.

▶️ Enabled mid-level and large enterprise IT organizations to innovate, solve complex IT infrastructure challenges, improve efficiency, and generate cost-savings through expert partner relationships.▶️ Developed strategic market initiatives and partner relationships to maximize the opportunity for business growth and increased market share.

▶️ Built a targeted strategy to improve the public brand of the organization, including marketing and guest engagement. Provided strategic directional influence as a member of the senior leadership team. ▶️ Lead creative staff of 15▶️ Directed re-organization and efficiency improvements of weekend programming, production and communications staff in the first year to dramatically improve staff culture▶️ Lead strategy to upgrade broadcast video system for iMag, multi-site broadcast, and online stream▶️ Creative direction lead on design decisions for $14M+ capital building campaign including 450+ seat worship venue and lobby renovation▶️ Collaborated with Children's Pastor on design decisions for 60,000 sqft children's ministry spaces including classrooms and worship spaces▶️ Live service hosting and public speaking

▶️ Created and managed highly successful go-to-market strategies for leading optosensors present in most of today's leading mobile devices. These devices included the launch of proximity, color and time-of-flight sensing technologies.▶️ Business analysis, strategic marketing program development, and management of go-to-market plans for Advanced Optical Solutions division of Austrian-based ams AG, #1 global supplier of optical light sensors in smartphones.

▶️ Crafted and launched a comprehensive marketing communications strategy that drove revenue growth by more than 80% over 4 years.▶️ Deployed marketing automation software in collaboration with IT and Sales to drive key CRM database development to grow inbound lead generation▶️ Designed and managed go-to-market campaigns with multi-million dollar returns▶️ Drove the conception and growth of multi-channel content marketing strategy which improved outbound marketing reach by more than 40%

▶️ Established, designed and managed marketing communications programs for non-profit camp and conference centers. ▶️ Established partnerships with external organizations which drove incredible year on year growth amidst the recession when all other similar camps were in attendance declines.

Produced graphic designs including conceptual development and design of projects including brochures, logos, books, magazines, clothing and web graphics.