Adam Ward Email and Phone Number

As part of the Canada Games Council’s senior leadership team my primary mandate is to build and enhance values-based corporate partnerships and diversify revenue streams for the organization, while also working alongside host societies and other key stakeholders to elevate the Canada Games brand across the country.

Founded in 2013, CIMORONI has earned its respected reputation by connecting prominent brands with high-profile talent and properties. In the years since, we have grown into an integrated marketing, partnership development and representation agency that achieves results by asking important questions, engineering strategic solutions, and executing effective marketing and sales programs. We work everyday with a range of individuals, brands and organizations that inspire us to do our best work.CIMORONI’s premier roster of clients includes: WNBA Star Kia Nurse • Bell Media’s Ben Mulroney • Olympians Brooke Voigt, Derek Livingston, Justyn Knight • Sportsnet’s Hazel Mae, Tara Slone, Jeff Marek, Colby Armstrong, Cassie Campbell-Pascall • Paralympian Greg Westlake • Smucker’s • Taboo Muskoka • ParticipACTION • Red Bull Canada • Fleet Optics • Danavation • Flat Iron Building Group and moreMy role involves leading our team's integrated marketing services we provide a range of brands, generating revenue by developing integrated partnerships for our clients or owned properties, supporting the growth of our client portfolio, as well as overseeing key aspects of our internal business operations and creating an environment for our team to do great work.

As a part-time Professor at Sheridan College's Pilon School of Business, teaching various Marketing courses, I aim to develop a creative and an innovative learning environment. I guide students through relevant industry-based weekly content and through the development of a promotional plan for a brand; plans that are strategic, and in line with a brand’s objectives, environment and budget.

As a Professor teaching Sport & Event Marketing II, a key course in the School of Marketing's post-graduate certificate program in Event Marketing | Sports, Entertainment, Arts, I am responsible for providing an effective and compelling learning environment for students as they gain an applied understanding of key topics in sports marketing, experiential marketing and sponsorship.

T1 Consulting is focused on providing effective, actionable solutions to our clients biggest challenges in sponsorship, marketing, research/insights, and overall growth.As a key member on a team of dedicated Consultants, I approached each of my client's situations with an open-mind and fresh perspective. As an account and project manager on both short-term or retainer based clients, I acted in an extremely client-focused and results-driven manner. My biggest wins were seeing clients realize tremendous success as a result of our working together, which organizations and brands like ParticipACTION, YMCA, Cystic Fibrosis Canada, Dairy Farmers of Canada, Powerade, and many others, have seen.As a subject matter expert in Canadian sport and sponsorship, I regularly contribute to the company blog and write industry white papers on these subjects that feature a blend of facts and personal perspective on key industry developments.

Consistently promoted through the various levels of the Analyst role in Consulting at T1, with positions including:Senior Analyst, Consulting Group (January, 2014 - December, 2015)Analyst, Consulting Group (September, 2012 - December, 2013)Assistant Analyst, Consulting Group (May, 2012 - August, 2012)

Planned and executed events designed to generate increased student interest in University of Toronto Varsity Blues home games, and to drive student attendance at these games