• Creative director and brand builder for SMB businesses, consulting firms, and independent artists.• Develop and execute social media strategy, geo-targeted media plans, and co-marketing collateral, including presentations, branded promotions, and video interstitials. • Copywriter/editor for marketing communication, social media advertisements, and corporate press releases.

Brand Building & Engagement:• Spearheaded the development, execution, and activation of the Go-To-Market communication strategy for the "One Platform" brand, driving demand and elevating awareness by +34% within the first year.• Engineered a comprehensive marketing plan by partnering with executive leadership to establish a consistent and compelling voice for client communications, resulting in a significant (15%+) increase in client engagement and brand favorability.• Orchestrated the implementation of custom brand narratives, positioning, and asset creation for major cross-functional efforts, tapping into revenue streams from emerging national DTC/SMB agencies, onboarding 15+ new clients annually.Creative Innovation:• Directed cutting-edge creative and storytelling initiatives for sales pitches and go-to-market materials, pioneering innovative approaches to translating raw data and consumer insights into captivating narratives that set new industry standards, including the “Newsmakers” and “Why News” campaigns, featured on Adweek and Ad Age.• Established B2B brand guidelines/lookbook and an interactive collateral hub, leveraging forward-thinking strategies to streamline approval processes and deliver prompt, exceptional client experiences.• Led the visionary in-house creative teams for the News and Lifestyle verticals, spearheading the development of groundbreaking positioning and data-driven storytelling that underscored NBCU’s trailblazing initiatives within the advertising and media industry.Sales Enablement:• Crafted compelling narratives and creative assets for go-to-market materials, translating data into impactful sales messages that drove revenue growth and market expansion.• Developed an extensive suite of presentations, video content, and experiential assets for customized client pitches, accelerating turnaround times from weeks to days, and eventually, to hours.

Team Leadership:• Galvanized and inspired a high-performing team of 10+ marketers and creatives, building executive collateral, B2B communications, and brand positioning for the leadership teams.• Cultivated a collaborative, inclusive, and innovative team culture, fostering creativity, accountability, and driving successful project outcomes.Client Communications:• Primary communicator for executive messaging, crafting brand positioning and value proposition narratives that generated awareness and captivated stakeholders and clients, both internally and externally.• Invented a post-sales 'Quick Cap' strategy to summarize the value of our marketing partnerships by transforming complex raw data and ROI reports into visually engaging recaps, simplifying the impact and results for stakeholders. The marketing division adopted this model as a gold standard renewal interstitial, with 200+ delivered annually.Budget Planning:• Owned a creative services and marketing budget exceeding $2 million and made informed data-decision to cut unnecessary spending and reallocate savings to focus on marketplace penetration, engagement and awareness.

• Pioneered the first integrated marketing activations in a news program, unlocking revenue streams by monetizing existent content and developing digital extensions.• Conceptualized and presented sponsorable content ideas to linear and digital editorial teams; oversaw activations for key clients including Target, Kellogg’s, Bank of America and Kraft from inception to execution.• Collaborated with content marketing teams to synthesize customized opportunities across NBCU content verticals.

• Marketing and sales liaison for OMG and Mediacom accounts, focusing on deal execution and allocation of added value marketing initiatives.• Built and designed all creative materials for sales pod, including RFP responses and post-sell presentations.• Strengthened agency relationships by using strategic communication to showcase partnership opportunities and campaign insights.

• Crafted narratives and produced highlight packages for senior production and editorial staff.• Created video interstitials for MLB.com showcase page featuring West Coast games.