Founder and CEO at Plus Up, Inc. -- For modern parents who embrace positive reinforcement but are struggling with challenging behavior like temper tantrums, we created Goodtimer, an educational platform with a built-in allowance that helps kids learn healthy habits so that the whole can feel more peaceful and connected. In addition to being featured by more than 200 media outlets, Plus Up has also received 10 parenting product awards including the 2021 Amazon Launchpad innovation grant. A successful entrepreneur with a proven track record for launching consumer product companies. Adam Ashley, founded Plus Up with a mission to help families like his bring home peace through the principles of positive parenting. Before launching Plus Up, he co-founded M-Edge Accessories, another consumer product startup, where as CTO he directed the product development team in a wide variety of consumer electronics products while establishing a diverse intellectual property portfolio. M-Edge’s incredible growth can be attributed to the exceptional craftsmanship, intuitive functionality, and on-trend design of their products, which were critically acclaimed and recognized by Wired, InStyle, Oprah, People, and more. After success as a partner to Amazon’s Kindle accessory program, M-Edge expanded its distribution to national and international retail chains, earning a top rank (#91) in Inc. Magazine’s 500 fastest-growing companies with 3,000% revenue growth between 2008 and 2011.Specialties: New Ventures. Entrepreneurial Business. Organizational Development. High-Performance Teams. Negotiation. Fast Growth. Business Development. Product Concept Development. Product Design. System, Mechanical, and Industrial Design. Technology Commercialization. Intellectual Property. Patent & Licensing Process. Patentable Innovation. Product Development Cycle (PDC). Design for Manufacturing. Supply Chain Management. Marketing. Brand Building.
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Founder And CeoPlus Up, Inc. Jun 2017 - PresentCrownsville, Maryland, UsFor modern parents who embrace positive reinforcement but are struggling with challenging behavior like temper tantrums, Plus Up created Goodtimer, an educational platform with a built-in allowance that helps kids learn healthy habits so that the whole can feel more peaceful and connected. -
Vice President, ProductM-Edge International Corp. Jun 2014 - Mar 2018Hanover, Md, UsLead the market research, product design, development and intellectual property activities of the business after its acquisition of M-Edge Accessories. Primarily focused on the development of innovative new products and the strategic development and support of the company's intellectual property portfolio. -
Co-Founder And Chief Technology OfficerM-Edge International Corp. Jul 2007 - Jun 2014Hanover, Md, UsCo-founded M-Edge Accessories, a consumer products company focused on developing innovative accessories for the emerging e-reader mobile device category. Directed the product strategy and product development leading all activities in the product life cycle from R&D through manufacturing, Q&A and delivery. Hired, mentored and directed a highly talented team of engineers, industrial-, fashion- and graphic-designers who was responsible for in-house design and development of hundreds of consumer electronics accessories for eReaders, tablets smartphones, laptop as well as mobile power solutions. Developed M-Edge’s intellectual property strategy and portfolio including over a dozen US and international patents and registered trademarks and patents pending. Collaborated on the development of a company culture that directly resulted in extraordinary employee engagement, innovation and excellence in every facet of the business. M-Edge was awarded two Top Maryland Workplace Awards in 2011 and 2012 from the Baltimore Sun. Finally, M-Edge grew from an initial investment of $4K to $40M in gross revenue and 90+ employees in under five years and was ranked No. 91 on the Inc. 500 list of fastest growing companies in 2012. Successfully exited the business in 2014 through a strategic sale and stayed on until the Spring of 2018 to continue to lead product development as VP of Product.
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Principal Naval ArchitectTemeku Technologies, Inc. 2007 - 2009Centreville, Virginia, UsProject Manager responsible for CAD modeling and structural analysis in support of US Naval Destroyer program. As sub contractor to Northrop Grumman, responsibilities included design and implementation of experimental testing devices, including the development of hardware and instrumentation interfaces for test platforms. Project management responsibilities included preparation for, and participation in business development meetings and technical progress reviews, marketing of core technical capabilities, proposal development, risk mitigation, and cost and schedule management. -
Senior Naval Architect And Project ManagerAlion Science And Technology 2005 - 2007Mclean, Va, UsNaval Architect responsible for engineering support of numerous contracts in the following disciplines: Ship Structures, Seakeeping, Intact and Damaged Stability, and Resistance and Powering. Honed expertise in MAESTRO finite element structural analysis (FEA) software preparing numerous FEA models and analyses as well as providing software training and support. Supported numerous US Navy and US Coast Guard contracts including the DDG-1000 seakeeping program, and support of the USCG Engineering Logistics Center, Naval Architecture Division (023). Project management responsibilities include business development, marketing of core capabilities, proposal development, and cost and schedule management through contract delivery. Developed ~ $500K in new business in six-month period after successfully negotiating an engineering support contract for the USCG Deepwater program. As Manager of Proteus Software Division, responsible for sales administration, technical support, and software training. Managed software sales accounting for approximately $800K in annual revenue. -
Senior EngineerAmsec Llc, A Subsidiary Of Huntington Ingalls Industries 2000 - 2006Virginia Beach, Va, UsProvided program management and engineering support to numerous US Navy contracts in the following disciplines: Hullform Design, Ship Structures, Seakeeping, Intact and Damaged Stability Analysis, Resistance and Powering and Arrangements. Provided on-site support to the U.S. Coast Guard, Engineering Logistics Center, specializing in ship stability and ship structures.
Adam Ashley Education Details
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Techstars Anywhere 2023Startup Accelerator -
Conscious Venture LabStartup Accelerator
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Virginia TechOcean Engineering
Frequently Asked Questions about Adam Ashley
What company does Adam Ashley work for?
Adam Ashley works for Plus Up, Inc.
What is Adam Ashley's role at the current company?
Adam Ashley's current role is Founder and CEO at Plus Up, Inc.
What schools did Adam Ashley attend?
Adam Ashley attended Techstars Anywhere 2023, Conscious Venture Lab, Virginia Tech.
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