ISG is a dynamic, performance-propelled marketing partner to some of the world’s biggest brands, obsessed with performance and maximizing ROI. From tracking every step of the consumer buying journey to analyzing key metrics, we’re pretty much masters of data. Our profound insight enables us to create innovative funnels and compelling content that presents brands and their products in ways that convert site visitors into customers. Our best-in-class custom IT and data capabilities produce superlative conversion rates, driven by a progressive multicultural, multilingual team of professionals that can adapt seamlessly to ever-changing technologies, partner needs, and market conditions, creating inspired solutions that set the pace of evolving standards within the industry. We are relentless in our pursuit of results, a passion shared by our partners.

➤ Successfully facilitates high-impact press conferences and interviews with festival artists including Dave Matthews, Willie Nelson, John Mellencamp, Neil Young, Imagine Dragons, Kenny Chesney and others for annual benefit concert.➤ Liaising seamlessly between 200+ credentialed media and artist relations to drive event efficiency and awareness.➤ Coordinating cross-functionally on live artist interviews for DirecTV, Sirius/XM Satellite Radio and AXS TV.➤ Effectively maximizing interview time with talent against changing production elements throughout a ten-hour show.

➤ Expertly fulfilling short-term staffing needs for hospitality entities across the country while increasing client satisfaction.➤ Negotiated with entertainment/sports venues and high-end catering companies to utilize the Jitjatjo mobile platform.➤ Successfully acquired key clients including The Related Companies, Barclay's Center, and Madison Square Garden.➤ Developed ironclad client relationships by ensuring deliverables, building rapport, and communicating effectively.➤ Achieved a high volume of customer onboarding and activations, ensured a smooth and successful setup of the platform.➤ Demonstrated an ability to rapidly resolve client issues while providing superior customer service and engagement.➤ Accurately identified process improvements and designed strategies to improve the customer onboarding experience.➤ Successfully developed a business development strategy focused both on financial gain and customer satisfaction.➤ Conducted research to identify new markets and customer needs, arranged business meetings with prospective clients.

➤ Originally came onboard as Account Executive before being promoted to Vice President in 2014 for superb sales growth.➤ Provided profitable oversight to all speaking engagements, including idea generation, speaker sourcing, and execution.➤ Coordinated and executed speaking engagements for conferences, universities and symposiums around the country.➤ Generated over $1 million in gross revenue through the obtainment of speaking engagements and branding opportunities.➤ Spearheaded speaker selection and individual brand repositioning for exclusive clients, successfully increasing revenue.➤ Continually identified and capitalized on business development opportunities, implementing client acquisition initiatives.➤ Liaised professionally between talent and client, effectively coordinating all on-site logistics and traveling as needed.➤ Aggressively acquired new clients and met with existing clients to discuss and close on new speakers and events.➤ Proactively located opportunities to expand client base, set quarterly or annual sales goals, and ensured they were met.➤ Aligned organization's objectives with firm business strategy through active participation in corporate strategic planning.

➤ Orchestrated VIP travel, entertainment, sponsorship, and ticket packages for global concerts, festivals, and events.➤ Expertly leveraged profitable clients including Bonnaroo, Coachella, Lollapalooza, Kenny Chesney, Phish, Muse, etc.➤ Proactively created experiential packages that complimented individual artist and festival brands to drive sales revenue.➤ Networked with and researched business development targets through social media trends, conferences and industry events.➤ Collaborated cross-functionally to finalize all contracts and business terms while leading business development processes.

➤ Develop prospect, and close high-profile experiences for online charity auctions. Opportunities include VIP experiences with Brad Pitt, Matt Damon, Alec Baldwin and many other unique events➤ Director of Music Relations: Successfully implemented Tickets for Change; raising hundreds of thousands of dollars for charity with the help with The Dead, Lady Gaga, The Jonas Brothers, Dave Matthews Band, Counting Crows, Dispatch and many more. ➤ Generate over $2 million in charitable revenue for clients that include Stand Up to Cancer, Make-A-Wish Foundation, Hasboro, Pixar, JetBlue and other non-profit, corporate, and celebrity charitable organizations➤ Evaluate requirements and goals of potential auction items to ensure consistency and maximization of assets➤ Coordinate with publicists and copywriters to ensure timely and accurate placement for client auctions in outlets such as Entertainment Weekly, Rolling Stone, The Associated Press, and others.➤ Manage donor relations in order to create the most desirable auctions and provide the best customer service➤ Create auction copy that is consistent with our clients messaging to engage current and potential donors

➤ Coordinate artist relations for Headcount, with the goal of getting people registered to vote through live concerts and events➤ Artist relationships include Dave Matthews Band, Dead & Company, Pearl Jam, Phish, Jay-Z, Foo Fighters, among others➤ Co-chaired the formation of national partnership with Live Nation theaters and clubs to maximize HeadCount’s awareness and potential to expand➤ Negotiate for auction item donations to generate incremental revenue

➤ Assisted in pre-site visit to create blueprint of facilities (Indian Lookout Country Club, Mariaville, New York)➤ Assisted in creation and coordination of VIP area/travel packages for Camp Bisco Festival in Mariaville, New York. There were over 400 VIP customers with total satisfaction➤ Event consisted of 30+ bands on two stages over three days➤ Event was attended by over 6,000 people

➤ Managed University issued budget of $750,000 annually for extracurricular student entertainment activities➤ Worked with Syracuse University leadership, including Chancellor Cantor and the executive board, to determine budget, discuss University goals, and develop a communication plan for student issues➤ Negotiated contracts, produced events, and booked talent including former Vice President Al Gore, Bill Cosby, Kanye West, Fergie, Snoop Dogg, Bob Saget, Vicente Fox, Jerry Greenfield and others for the entire student body➤ Supervised a staff of fifteen directors and over five-hundred student members