Manager for Caamp and Jon Batiste

Manager for Us The Duo

Program Highlights Include:- The Rolling Stones 50 and Counting Tour / Citi (2013 Billboard Concert Marketing and Promotion Award) - Green Day Live in New York City / Nokia Music and AT&T (Finalist MIDEM 2013 Marketing Competition: Most Innovative Use of Music/Partnership)- Billy Joel Madison Square Garden Franchise / Citi- 2014 Billboard GRAMMY After Party / Citi and Bud Light Platinum- 2014 Nielsen Pre GRAMMY Party / John Legend and Preservation Hall Jazz Band- Michael Bublé / Delta- John Legend / Samsung and Verizon - John Mayer / Citi- Electric Zoo, Riot Fest and Life Is Beautiful / Samsung- Lady Antebellum / Citi- Sound City Players Live at SXSW 2013 / Citi- 2013 Billboard GRAMMY After Party / AT&T and Citi- Cher Lloyd / Nokia Music and AT&T- Rag & Bone 2012 Spring Fashion Week / SamsungActivation and Innovation:• Explored innovations in event activation and ideated activations for all projects• Developed comprehensive digital and on-site activation strategies for all projects• Developed social media extensions for all projects to amplify brand/artist partnership• Directed the execution of all activations with vendor partners Vendor Relations:• Initiated business relationships with new vendors and strengthened relationships with established vendors• Requested proposals, quotes and timelines from vendors on a project by project basis• Led communication with vendors throughout project management phase • Evaluated vendor performance and provided constructive feedback Project Management:• Managed client approval documents related to creative content and activation strategy• Created activation recap decks for client delivery• Worked with analytics partners to capture measurable data and analytics for all projects• Evaluated and reported on successes of program through final analytics data

Copywriting / Content Creation• Create brand and artist content calendars and guidelines for social media components of programs• Work with media partners such as Billboard to created promotional social media content • Monitor social media activity and sentiment for all programs and provide analytic data Agency Community Manager• Managed and created content for agency Facebook, Twitter and Instagram accounts• Responsible for updating agency website and evaluating data from Google Analytics Social Media Week• Ideated and executed a 2013 Social Media Week session in New York City involving panelists from Warner Bros. Records, Billboard, Nokia, PunchTab and MAC Presents• Coordinated live-stream of panel discussion from SoHo House New York• Worked with New Universal Entertainment agency to secure DJ Cassidy as entertainment for closing cocktail hour

• Managed the marketing efforts for three major operas produced by the Hayes School of Music• Developed and implemented a strategic marketing plan to increase opera attendance and accessibility locally• Utilized guerrilla marketing tactics to engage student populations and generate positive buzz• Created a simple rewards system by partnering with local businesses to mobilize potential audiences• Displayed consistent progress in meeting long-term goals, selling over 1000 tickets for the final production