Adam Sheldon Email & Phone Number

President, Majesty Golf USA General management, leading sales, operations, marketing, advertising, merchandising, and growth for multiple markets. • Part of the executive team, responsible for the general management and P&L of Majesty Golf in North America, Canada, EU, UK, NZ & AUS markets, reporting directly to the CEO of Japan and key PE overseas executives.• Developed, built, and subsequently managed major customers, accounts, and distributionnetworks across the United States, Canada, EU, UK, NZ & AUS.• Worked closely with the company’s headquarters in Korea and Japan to develop, at both the strategic and tactical levels, the short- and long-term plan for the US organization, including a go-to-market strategy for major accounts, channels/distribution network, pricing, promotion, PR, branding opportunities, and overall marketing positioning.• Protected and grew the Majesty brand awareness in the US by utilizing and leveraging appropriatemarketing materials and POP with the company’s partners.• Coordinated the internal functions to initiate and implement relevant sales programs for the US resulting in 25% growth in 2019.• Ensured that distributors and/or strategic allies have adequate resources, including product, marketing tools, and financial incentives, to meet and/or exceed the agreed KPI's and salesgoals.• Ensured that business development and marketing activities at all levels of both Maruman & Majesty USA and its distributors are in full compliance with the Company’s quality, integrity, andprofessional standards.• Led marketing and communication teams, in content creation, website design, social media and online advertising strategies.• Assisted in defining new product development for NA and EU markets.• Acted as the company spokesperson for all media and PR opportunities

Carlsbad, California, Us

General Manager, Honma Golf US Ltd General management, leading sales, operations, marketing, advertising, merchandising, and growth for the NA Market. • Part of the executive team, responsible for the general management and P&L of Honma Golf in North America, reporting directly to the Chairman and key overseas executives.• Led the development and execution of NA business plan supporting the overall growth ambition of HONMA Group, overseeing team build and day to day operations.• Responsible for building and expanding Honma's retail network. Increased doors from 100 to 350 doors and drove initiatives that increased revenue from $2M to $12.5M in 2018.• Drove growth through defined consumer targets, aligning product and distribution channels including wholesale, ecommerce, and retail. • Represented Honma as an ambassador to the market through interactions with retailers as well as media and external stakeholders.• Set KPIs with direct reports and monitor ongoing performance. • Led marketing and communication teams, in content creation, website design, social media and online advertising strategies.

Huntington Beach, Ca, Us

General management of both brands, leading sales, marketing, advertising, merchandising, design, engineering, and planning. • Part of the executive team, responsible for the general management and P&L of the Cleveland and XXIO Brands.• Served as the face for the brands, responsible for all media interviews, key account, annual NA and Global sales meeting presentations.• Expert in analyzing market trends.• Set the brands annual objectives, strategies, positioning tactics and measures.• Built a 5 year growth plan and introduced the XXIO Brand to the NA Region with a strategic product offering and distribution strategy, resulting in immediate market share with sustainable growth initiatives and over $6M in sales.• Led highly successful go to market strategies, leading to market share growth in all categories, increasing wedge market share by 10% to become the category leader. • PDCA Analysis of product/business strategies, performing ongoing business analysis to drive each brands performance.• Worked directly with sales, operation and planning teams, managing distribution strategy and brand forecasts in line with growth and exit strategies.• Built advertising, media plans and spearheaded innovative merchandising tactics to help launch the XXIO Brand and continue to update the Cleveland Golf Brand in the US market.• Led field sales support representatives to execute XXIO experience days and Cleveland Short game Clinics.• Led marketing and communication teams, in content creation, website design, social media and online advertising strategies for each brand.• Led engineering and design teams in product ideation and creation, in line with consumer needs, wants and overall brand strategy.• Monitored and analyzed the brand and competitors performance to identify strengths, weaknesses, opportunities and threats.• Effectively help build, manage, coach, motivate and develop the sales and marketing teams. • Oversaw staff hiring, training, and appraisals

Huntington Beach, Ca, Us

Product category management including development, marketing, sales and profitability analysis (Putters, wedges, irons, woods, soft goods, women's and junior equipment)• Responsible for product design and overall business strategy for wedges, putters, woods, irons, women’s and junior equipment categories. • Increased putter market share from 0% to 7% in less than 2 years resulting in $5M increase in sales.• Led outside design teams in creating box sets and soft goods categories increasing sales by $3M in less than a year.• Led advertising, PR and merchandising teams to develop content for key product introductions, resulting in substantial media coverage.• Built and executed product plans and growth strategies in line with brand strategy and P&L.

Huntington Beach, Ca, Us

Engineering design and project management for putters, irons, wedges, metal woods and junior equipment.• Project management of all hard good categories.• Lead engineer on all PGA tour related product, working directly with professional athletes to satisfy their product wants and needs.• Developed over 15 patents for new putter technologies.• Managed overseas manufacturers to implement new processes and meet project deadlines.

Cumberland, Ri, Us

• Managed the release of new products into production, creating engineering drawings and assembly instructions.• Developed fixtures to assist assembly and production line.• Worked with overseas manufacturers to implement production processes and meet deadlines.

Kardinya, Western Australia, Au

General Management of the division overseeing total project management for customers within the oil & gas industry, including; BP, Shell, Stone & Webster, Foster Wheeler, ABB & Fluor

Kardinya, Western Australia, Au

Production of engineering drawings for pressure vessels, heat exchangers and cooling towers.

Tooling Design, Engineering Drawing, Sales Estimating, Manual Machining, Quality Control

Bsme, Engineering

City & Guilds, Machining, Turning And Specialist Milling