🐧 Adam Šilhan Email & Phone Number

Responsible for both new client acquisition and client satisfaction. That wouldn't be possible without close cooperation with Heads of Marketing, Development, and Hosting/Devops departments.My main responsibilities consist of:● Overseeing the cooperation between our Sales and Marketing;● Making sure our services across departments are understandable to clients and are providing them with real value;● Keeping up with our fast paced industry and supporting individual department Heads in their work.I could not be happier to leave the Marketing department in the hands of my successor, Lukáš. He is a prime example of internal talent development. Lukáš started at igloonet 6 years ago as an intern, and through his hard work he gradually became a Social Media Specialist and later Teamleader. His approach to the Teamleader role exceeded our expectations: Lukáš systemically worked on underlying processes to ensure both client and employee satisfaction. I am excited to see how far forward he is going to move the Marketing department.

Co-leading igloonet. Every Co-CEO has autonomy in his dedicated company's area. For me it is igloonet's branding and later business development and overall question of a client acquisition.On the other hand important decisions regarding igloonet's direction and overall strategy we make on a mutual basis.

Short term consulting (e.g. Decathlon, T-mobile) and long term consulting / mentoring clients' in-house teams (e.g. Kiwi.com).Consulted topics are usually in the intersection between marketing and analytical themes:• campaign evaluation (funnel based campaign KPIs, attribution, incremental lift);• customer analytics (segmentation, LTV);• experimental design (remarketing, bidding, targeting tests);• marketing automation (mostly in PPC).Alongside that helping companies with hiring marketing / analytical positions and designing tenders for choosing a marketing agencies.

Leading the marketing department, responsible for the performance, quality of service and overall direction. I would never be able to make it work, though, without the dedication and effort from our great team leaders (responsible for well-being of their teammates and projects belonging to their team) and tech leads (responsible for their field – analytics, e-mailing / communication, programmatic, social).Started as a leader of a small team of three directly responsible for all the clients. Later on downsized the direct overview to just the key ones (Snowboard Zezula, Exiteria, Student agency, FSI VUT) and in the end, transferred project management altogether to dedicated "accounts". I am currently focusing more on the overall strategy, business development, client acquisition for the whole company (not just marketing department).Account managers at igloonet are not a standalone position - we have accounts who are also specialists, making sure that the client always talks to a professional, who can answer all his project-related questions. A single person is responsible for overview of the project, communication and overall client satisfaction.

Responsible for analytics and SEO work of igloonet clients.

District Brno-City, Czech Republic

Lecturing Web Analytics course on Masaryk university. • Introduction to analytics and their meaning;• Web Analytics themselves (main focus on Google Analytics, Google Tag Manager - both the implementation and interpretation);• Analytics beyond click stream;• Introduction to marketing data and its evaluation.Emphasis on understanding the different needs in terms of data depending on the recipient of the data (demonstrated on different needs of product designers, UX designers, marketers, managers and c-level).

While studying I started my own e-commerce company specialized in selling cosmetic contact lenses (coloured and crazy ones). At the time the competition was low, with existing demand. To succeed it was enough just to be found. That's how through the simple SEO and PPC I slowly got to know the world of online marketing.After the competition got tougher (well it wasn't that hard for the e-commerce companies selling prescriptive contact lenses to extend their offering with cosmetic ones) I had to enhance up my marketing efforts. I started running acquisition campaigns (BTS, Halloween), influencer marketing (back in 2015 when it was still called outreach), established partnerships (cosplay community) and played around with retention (e-mailing, remarketing campaigns).It was fun while it lasted and that's the main reason the e-commerce is still running even though I am fully occupied with igloonet and it just runs on it's own. Nostalgic reasons are hard to beat.

Helping Google Partners agencies in the field of Attribution and Automation. • Google Partners Attribution Academy webinars - on air webinars for Google Partners agencies. • Google Partners Automation Hero - workshop followed by consultations with Google Partners Premium agencies.Since Google Partners shifted its' activities from educating agencies via the trainer program, the trainer position for Automation ceased to exist in 2020,

Runner up in a best travel agent contest, August 2010.

Winner of a best travel agent contest, August 2009.

Basic legal work during my law studies.

Winner of a best travel agent contest, September 2008.

Master'S Degree, Law

Bachelor Of Science, Economics