[Series E] - Proud to serve the Field and Growth marketing teams at Signifyd, a leading eCommerce SaaS fraud management solution. Helped transform our revenue team by implementing new lead and account models. Led a team that reinvented our field marketing efforts, including our flagship customer event FLOW Summit.• Hit 110% of pipeline target in 2023• Achieved 106% growth in field events, including supporting our owned flagship event Flow Summit.• Generated 36% increase in contribution from paid search and other performance marketing programs.• Implemented new operating systems that improved performance tracking accuracy by 86%.• Drove all aspects of marketing and go-to-market (GTM) strategy, spearheading a data-driven approach to driving pipeline. This includes fully implementing Bizible (multi-touch attribution), optimizing Salesforce (SFDC) objects, and establishing a dual funnel model (lead flows for SMB, and account flows for enterprise GTM).• Fully implemented 6sense ABM platform across all revenue teams, including developing our intent strategy and how best to leverage intent signals in our GTM motions.

Responsible for leading and integrating the Chorus team within the broader ZoomInfo marketing org post acquisition. Achieved record growth in Q1 and more than doubled pipeline and revenue.In addition to my work as Director of Demand Generation for Chorus (see below), I also lead the marketing efforts for the MarketingOS product launch, a new demand generation and ABM platform integrated directly within ZoomInfo.

[Series C - $575M Acquisition by ZoomInfo, NADAQ: ZI] - Lead all aspects of Demand Generation for Chorus.ai, a high-growth AI-based sales technology startup. • Responsible for all demand generation strategic planning and forecasting, including building the demand generation model and establishing profitable unit economics by channel and target audience (ICP).• Drove all aspects of paid advertising, including establishing budgets, targets, ROI, and agency management. Drove a 3x reduction in cost per opportunity, while driving a 50% lift in opportunity creation. • Created and executed our ABM strategy across target audiences and by channel. Onboarded, integrated, and leveraged 6Sense to drive a massive improvement in engagement for our target audience. Established new SLA and process within the organization to take action on MQA. • Led our marketing operations team and responsible for the performance all marketing software including Marketo, 6Sense, Bizible, Google Analaytics, Zapier, and others. Lead the optimization of our lead flow to maximize MQL creation while raising lead quality. • Responsible for our inbound SDR team, including forecasting and planning our performance metrics, optimizing processes, and driving consistent MoM improvement in pipeline creation.

Gong - www.gong.io• Driving product marketing via creation of customer case studies and testimonials.• Handling all aspects of discovery, story creation, analytical evaluation, and content creation.• Building ABM strategy and sequence content for strategic accounts.Procurify - VP of Demand Generation• Responsible for establishing strategies and tactics that drive profitable acquisition across digital channels.• Managed a team of four driving demand generation programs including web optimization, SEO, paid search, paid social, referral sites, and ABM. • Implemented digital marketing analytics and attribution analysis by marketing channel.• Created and deployed SEO strategy that led to a 44% improvement in search engine rank.• Grew paid search sales qualified leads (SQL) by 46% during Covid-19 while keeping cost per SQL flat.• Increased paid referral marketing qualified leads (MQL) by 76% through landing page optimization and improved bid strategy.VELO3D - www.velo3d.com• Providing marketing leadership on campaign creation, campaign execution, and overall marketing operations improvements for this Additive Manufacturing (AM) / 3d printing company.• Integrating CRM and marketing automation systems, including reconciliation of current marketing/sales processes and instituting streamlined improvements to drive scale.• Building segmentation strategies, implementing targeted campaigns and creating nurture programs based on improved data set. FunnelCake - www.getfunnelcake.com• Established Growth Strategy & Processes - Benchmarked existing pipeline and funnel performance, and created tools to track and analyze performance.• Drove demand generation - Created case studies, optimized conversational marketing platform (Drift), and implemented marketing automation. Number of demos booked increased 100%. • Performed product and customer analysis to identify gaps in product / market fit. Made product & messaging recommendations to match market need.

[Series A - C] - Led all aspects of marketing strategy & execution for this innovative retail SaaS start-up. Theatro is transforming the in-store experience by providing associates with the world’s first voice assistant for retail. • Drove category strategy by pivoting from a hardware firm to a SaaS voice platform. Digital engagement increased by 70%. Revenue up 7x.• Responsible for all content creation and thought leadership. Positioned Theatro as the category leader and driver of improved customer experiences in stores. • Increased subscribers 10x with closed/won pipeline up 25x. Responsibilities included product marketing, corporate marketing, demand generation, branding, CX, sales enablement, product strategy and product management.• Created and executed field marketing events, leading to a 200% growth in lead generation. • Built the marketing and product management teams including onboarding agencies, tools, and processes.

• Leading analyst covering omnichannel commerce technology including enterprise eCommerce platforms, order management systems, and emerging in-store technologies. • Strong focus in helping enterprise organizations understand the changing behaviors of shoppers, and how to leverage digital commerce and engagement technologies to grow revenues. • Author of Forrester’s Digital Store Playbook; a series of strategic reports on how to create, deploy, and optimize digital store initiatives.

Alibris is the leading independent marketplace for sellers of books, music, movies and videogames around the globe. Drives sales for >15,000 sellers with more than 150M SKUs through Alibris-branded web stores (Alibris Retail: alibris.com, alibris.co.uk & Alibris for Libraries) and partnerships with leading traditional retailers (Marketplace Services). Business Strategy Development• $50mm P&L responsibility for one of largest marketplaces of independent sellers of media.• Provided strategic vision and direction for all aspects of the business including acquisition, retention, product development, and operations.• Led a high performing matrixed team of 10 including marketing, product management, and customer serviceCustomer Forensics• Directed customer forensics project that yielded lifetime value and cost per acquisition (LTV & CPA) model by channel. Insights led to a 35% improvement in 12-month active customers.Demand Generation• Implemented offer optimization strategies, yielding a 5% increase in productivity.• Sponsored the implementation of Responsys, a top tier CRM and email platform. Integration lowered expense 10% while allowing for greater remarketing capabilities.

Musician’s Friend is the largest online and catalog (omnichannel) retailers in the United States selling musical instruments and accessories. Owned by Guitar Center, the Musician’s Friend and Guitar Center brands owned more than 40% market share in the musical instruments industry. I was responsible for all Ecommerce and website marketing activities, including strategic planning, online marketing, site operations, CRM, social media, mobile commerce, visual merchandising, and budgeting.Marketing Planning & Strategy Development• $400mm P&L responsibility for the largest direct retailer of musical instruments in the U.S. • Responsible for performance of $50M advertising budget• Led a brilliant matrixed team of 20+ including acquisition marketing, CRM, social, mobile, visual merchandising, copy, design, and user experience. • Spearheaded all site testing, visual merchandising, and marketing planning including implementing process improvements.• Responsible for all strategic planning, budgeting, and forecasting. Brand Leadership & Customer Experience• Musician’s Friend named the top website of 2010 by Multichannel Merchant Magazine. • Directed social strategy that led to a 10x increase in Facebook ‘likes’ by targeting influencers• Responsible all aspects of brand strategy, creative process, planning and promotional strategy for both the website and catalogs.• Managed product development, including valuation, business requirements, and wireframes for innovative shopping experiences designed to improve engagement and drive conversions.Operations Improvements• Identified key conversion rate opportunities that led to the implementation of a free shipping business model. Improved conversion by 30% while growing demand 3%. • Led brand and product requirements for the development of the ATG e-commerce platform. Company relocated to Southern California from Oregon in September 2011.

• P&L responsibility for Target.com, a $1bn multi-channel eCommerce property.• Led a team of 50. Responsible for site planning, promotions, improvements in site functionality, vendor monetization strategy, email, and in-store digital marketing.• Implemented a three-year strategic direction to drive vendor income to $100m. • Identified and defined a data quality initiative designed to yield significant improvements in internal search, SEO, and site navigation.

Wet Seal Inc. is one of the largest fast fashion retailers in the United States, operating the brands Wet Seal and Arden B. Wet Seal Inc operates over 500 retail stores with total revenue of $500mm annually.Business Strategy Development• Achieved significant growth, with sales up five fold from 2005. Realized a 35% operating income. Responsible for division P&L for both wetseal.com and ardenb.com.Digital Experience Leader• Designed a unique social commerce application called the “Fashion Community” that provides user-generated merchandising recommendations. Achieved 10% incremental revenue in two months.• Led a team of designers responsible for executing the brand guidelines digitally. Ensured alignment with overall brand position.Omnichannel Integrator• Implemented an innovative in-store kiosk that provided fashion guidance based on data from the “Fashion Community”. Kiosk presented guidance based on location, style, and in-store inventory.Marketing Leadership• Managed a team responsible for marketing planning and demand generation including marketing managers, analysts, and online marketers. • Successfully deployed a diversified online marketing portfolio that included acquisition and retention based initiativesTechnology Integration and Operations• Led the discovery, development, and deployment of a top-tier e-commerce platform.• Managed a DTC customer service department of 10 associates• Led the photo studio process for onboarding product from warehouse to web. Implemented KPI’s and transparency around performance.

• Solely responsible for all aspects of online marketing, including search engine marketing (SEM), search engine optimization (SEO), affiliate programs, and product data feed generation. This represented over 35% of total direct-to-consumer revenue.• Increased ROI by over 50% while increasing revenue by 20%. • Responsible for online marketing P&L. Managed an annual budget of $1.2m.