Each week since 25th March 2020 we have delivered a weekly channel update online on Wednesday at 11 am UK time. Adam joined CONTEXT as a Board Director in 2013 where, working with distributors, retailers and vendors, he has been developing CONTEXT’s coverage in the ICT sector. Adam regularly presents at channel events and often brings together industry players in research groups, conferences, roundtables and collaborative ventures to push forward technology adoption. He is responsible for thought leadership in CONTEXT, including best practices in channel performance, technology retail and distribution. He hosts a weekly channel webinar, runs the quarterly forecasting process and is responsible for Strategic Relationships and Alliances at CONTEXT.Adam began his professional career at KPMG. He worked as Finance Director for global American office equipment manufacturer Pitney Bowes and then in retail expert, PRGX Inc. fulfilling operations and client service management roles, finally as Global Managing Director of Business Development. He is also responsible for the Finance function at CONTEXT. Adam is a Fellow of the Institute of Chartered Accountants in England & Wales, and has a degree in Modern History from the University of Oxford. He is married with 2 daughters and a son, and one grandson.