Adam Singh Email & Phone Number

Revlend provides Owners, Contractors, and Subcontractors with real time project status updates, payments for approved work are received within one business day.• Funds management transparency - escrow• Project status updates centralized• Worker payments automated

Austin, Tx, Us

Recruited to drive growth across the inbound marketing funnel. Partner with product marketing, support, customer success, product, and engineering to drive sign ups, activation, and paid conversions.• Worked closely with the CTO and engineering to create activation metrics that predicted the probability of a trial user converting to a paid account based on message timing and cadence across assets• Identified gaps across our tech stack (Segment, Redshift, Ruby, Hubspot, Metabase, etc) and worked with engineering to cleanse the data significantly improving real-time business driver reporting• Managed consultants and agencies resulting in an average of 14% growth in MRR MoM

Austin, Tx, Us

Led a team in executing the GTM strategy, acquiring users, and retaining users by partnering with Product, Engineering, Senior Leadership, and other key stakeholders to move the needle.• Implemented HubSpot, a project the was lingering since Apr 2021, saving the company $8.4K per year• Created a GTM framework to automate and scale for all teams• Worked directly with Head of Product to prioritize the product roadmap based on user feedback, custdev interviews, and user behavior • Productized our API, working directly with the CTO, to target an underserved market

Cremorne, Victoria, Au

Created a marketing growth engine in the US market through product marketing, content marketing, SEO, paid ads, referral / rev share programs, events, and other strategic executions.• Achieved 67% marketing originated MRR within the first 4 months• Led our marketing team based in Australia by creating and executing an organic user acquisition (SEO) strategy resulting in an average MoM growth rate of 31% during tenure• Created a long-term growth strategy outlining spend, CAC, BE, and an ROI - a scalable model

Austin, Tx, Us

Led the product team taking an enterprise level software, simplifying user onboarding to create a touchless, 14-day trial.• Created hypotheses for features, benefits, and pricing, validating through customer development interviews and conversions to achieve product-market fit• Simplified user onboarding optimizing for time-to-value or the “aha” moment• Implemented user behavior analytics to identify correlation between activation and conversion

Austin, Tx, Us

Direct strategies to drive and optimize online user acquisition including paid ads, SEO, and affiliate marketing. Responsible for both marketing ROI reporting and marketing department budget. Partner with both the engineering and creative teams to consistently test and improve the user acquisition funnel.• Developed and executed online marketing strategies • Led the development of and managed our ~$20MM marketing budget • Implemented HubSpot to automate and optimize the marketing-to-sales lead handoff • Partner with stakeholders to develop, execute, and optimize TV commercials, podcast sponsorships, and direct mail campaigns

Austin, Tx, Us

Recruited to lead global inbound marketing adoption with accountability for generating and nurturing leads, optimizing the customer acquisition funnel, producing closed-loop marketing analytics and managing marketing automation.• Seamlessly integrated marketing automation software (HubSpot) and CRM (Salesforce.com), creating customer lifecycle stages, identifying funnel bottlenecks, resulting in a 31% increase in lead-to-opportunity conversions• Improved email marketing performance by partnering with both product managers and MarCom team (Americas/EMEIA) to identify target segments, create relevant and compelling copy and execute A/B tests resulting in a 23% increase in click-through rates• Through unit economics reporting, identified PPC acquisition channel that was inefficient resulting in a reduction of lead acquisition costs by $28k in one quarter

I help B2B marketers at SMBs generate more revenue by providing an online lead management service that effectively converts your web traffic into leads and customers. Internet marketing areas of specializing include content marketing, paid advertising (PPC), landing page optimization, and lead nurturing/email marketing.

Orlando, Fl, Us

Design, develop, and refine software and services that help owners and managers of growing businesses easily recruit local student talent.

Mba, Management

Bachelor Of Science In Business Administration, Finance