I lead the growth of our E-commerce and Amazon FBA verticals, driving a consistent 80-100% increase in online sales year-over-year. Key achievements include:• E-Commerce & Amazon FBA Management: Responsible for launching and managing both the online store and Amazon FBA store growing our market position and revenue over 2M+.• Digital Marketing: Optimized Google Ads campaigns (Search, Display, Performance Max) with an average ROAS of 500% to enhance visibility and grow our market position.• Business Development: Delivered actionable sales insights to stakeholders, supporting data-driven decision-making for business growth.• Project & Team Leadership: Hired and led our content team in executing Klaviyo segmentation strategies, driving 28% of total revenue.Top Skills: E-Commerce Strategy, Digital Marketing, Business Development, Google Ads, Amazon FBA, Project Management, Klaviyo, Data-Driven Insights.

In my role as the Website Manager at bracketsistem.com, I combine my technical expertise with strategic management skills to maintain and enhance our online presence. My key skills include:• Product Development: I have designed packaging and marketing materials that convey Bracket Sistem’s USP as well as brand identity using programs such as CAD, Photoshop and others.• Website Maintenance: I oversee the daily upkeep of bracketsistem.com, ensuring that content is up-to-date and the site functions smoothly.• Content Management: Proficient in content management systems (CMS), I manage and update website content to provide valuable information to our audience.• SEO and Analytics: I employ SEO best practices to improve our site's visibility and use analytics tools to track user behavior, ensuring data-driven decisions.• Performance Optimization: I continuously monitor and optimize website performance, focusing on speed, security, and scalability.• B2B Management: Worked with retailers to develop tailored content that fits both of our brand mantras and increase brand awareness.

•Responsible for managing all aspects of Amazon Seller Central stores globally and analyzing FBA shipments, inventory etc.

•Responsible for updating and optimizing company client database and website comprising of over 3,000 private businesses in York Region using tools including WordPress •Leadership skills demonstrated through delegating daily tasks to a team of four, ensuring deadlines were met and creating a productive work environment •Formulated ideas and strategies to enter market through collaboration with both private businesses and city municipalities in York Region•Generated reports on Excel and PowerPoint to analyze market opportunities, target markets and demographics as well as presenting the findings to management