Managing a small team, I am responsible for setting marketing strategy (traditional and digital) for the year, and reporting to the board on success and future plans. This has seen me progress with the implementation of multi-channel marketing strategies to ensure the cohesiveness of the messaging. Part of my role has seen the oversee the creation of inbound lead programs and introduction to marketing automation programs to boost brand awareness and lead generation. Helping the company to achieve it's goal of winning the Oracle NetSuite Partner of the Year award for 2022.I have also managed Trade Events and Company Days from conception through to fruition , and I have also been working closely with the sales department to identify means to enhance the business profile and achieve growth. I am also responsible for the management of the website to ensure it is user-friendly and adheres to the brand guidelines. This has included the collating of news and product information to produce content for the website, and the managing of external agencies for PPC, SEO and Blogs creation.

Manage a small marketing team, I oversee all marketing activities from strategy and budget management to the creation of all marketing materials. Including digital, printed and video.Managing the corporate identity so that all communications follow a similar look and feel.Organising and managing events, from exhibiting at trade events to hosting our own events, such as Customer Days.Working with business partners to grow and maintain strong relationships.Management of the e-mail campaigns and implementing of the Marketing Automation programme.GDPR Lead and responsible for Data Protection within the company. Starting with the initial audits to ongoing management.

Responsibilities:• Creation of Marketing strategy for expanding market share. Including market specific plans, plus overall views for the company, including targeting existing and new markets for areas of growth.• Managing all marketing communications, this ranged from the creation of marketing lists to the distribution of information across these lists.• Creating and managing new catalogues and promotional material, including the design of new brochures and promotional material for Engineering section, Squeegee brands and Street Furniture department. • Management of Trade Shows, including booking of stands at relevant trade shows globally and arranging for new stand designs and promotional material. I have also introduced the use of QR codes for increased traceability and measuring of campaigns.• Website management, which ranged from the updating and creation of content for all of the brand’s websites to overlooking and management of the re-design of a new website for one of the brands to make it more commercially appealing.• The design and creation of apps and web apps for use on Android OS and iOS.• Google AdWords Campaign management of 2 separate campaigns, with different purposes.

Began role as Marketing Executive, but through successful projects have been promoted to managerial level.Responsibilities:• Rebranding of company and designing new corporate identity following change of ownership, including the creation of corporate identity bookletc.• The rebranding of products, where I rejuvenated the entire haberdashery range in line with the new identity and moulded two stationery brands into one, to reduce stock holdings, and create a united brand, and the creation of new web-site to align with new corporate identity.• Design & management of catalogues for all products, plus the implementation of an e-brochure.• I was also responsible for all Export Sales, and overseeing of the UK Sales.• Co-ordinated a series of successful tender processes resulting in maintaining current business and building new business. • Management & up-dating of web-site.• Utilisation of databases available for promotional purposes and as a method of keeping all relevant parties informed with relevant information.• Design and running of promotional advertisements, and editorials across a wide range of trade press.• Management & monitoring of current brands. This is where brand usage is monitored to see if specific products are successful, or if the need a further push, or possibly withdrawal. • Negotiation with customers with regard to new product implementation, as well as suggesting alternative products and investigating new product developments.