• Crafting an integrated marketing communications (IMC) plan to complement the sleek architecture of the upcoming remodeled dormitories, and to communicate a unified, modern brand image

• Designed an annual magazine and won the second place in a 2018 national honors competition

• Redesigned the all visual contents and the whole website user interface and on desktop and mobile collaboratively. See the difference: www.thinhly.com/work• Crafted and executed an IMC strategy by using a consistent color palette and design patterns for all visual contents, and consequently displayed an integrated brand identity

• Developed an IMC plan to accomplish marketing imperatives, which promoted green marketing principles and sustainable business practices, to convey a consistent brand image• Researched and selected physical merchandise, and concurrently recruited and managed volunteers with the executive team for the “Navigating Truth” TED Talks on campus

• Managed an annual social media fundraising campaign, “$30K in 30 Days,” during December 2017, and consequently raised around $15,600 and reached nearly 50,000 people on Facebook• Designed visual content and composed promotional social media copy, which established a brand identity. Aggregated organic growth and engagement maintenance results (statistical average):+ Facebook: Increased followers by 29%; generated 445,000+ impressions; maintained a 4.5% ER+ Twitter: Increased followers by 55.8%; earned 45,000+ impressions; maintained a 1.2% ER+ Instagram: Increased followers by 42.9%; reached 16,000+ people; maintained a 29.6% ER

• Launched a paid social media campaign on Facebook, which reached over 26,000 people, to generate awareness and to establish a brand identity for this newly formed advertising agency• Produced weekly content for Keen’s and its clients’ social media accounts. Aggregated paid and organic growth and engagement maintenance results for Keen Social (statistical average):+ Facebook: Increased followers by 12%; maintained a 5.6% engagement rate (ER)+ Twitter: Increased followers by 8.3%; earned 39,400+ impressions; maintained a 23% ER+ Instagram: Increased followers by 2,217% (+2,794 new followers); maintained a 30.6% ER; reached 22,300+ people

• Developed promotional campaigns to increase Mary Kay’s customers and independent beauty consultants, and designed the business case promotional campaign deck collaboratively• Awarded for outstanding performance