Passionate about shaping the future of tourism, I have dedicated my career to helping destinations build and amplify their brands. With over a decade of experience in the tourism industry, I founded Relic, a full-service destination marketing agency, where we specialize in developing innovative marketing strategies that cultivate engaged audiences.Driven by a belief in the power of owned media and authentic storytelling, my team and I work tirelessly to help destinations leverage their unique attributes, connect with their audiences and achieve their marketing goals.As the host of the Destination Marketing Podcast, I share insights and best practices with tourism professionals worldwide, fostering a community of collaboration and learning. My book, "Touchpoints: The Destination Marketer's Guide," provides a roadmap for destination marketers to create memorable and effective brand experiences.I am also the co-founder of TourismIQ, a new social platform and town square for destination marketers to connect, share insights, post job openings and stay updated with the latest news in the destination marketing industry. TourismIQ aims to build a vibrant community where professionals can collaborate and grow together.No stranger to public speaking, I’ve been able to to present my philosophy at various events, including the North Carolina Tourism Conference, Myrtle Beach NTTW Summit, Utah Tourism Conference, Destinations International Advocacy Summit and more. If you’re interested in me speaking at your event, please contact kristina@relicagency.com!