•Activated 42 corporate partners, accounting for $125,000+ in new/retained sponsorship revenue, around a re-imagined virtual "Dream Season" campaign during 2020 pandemic; platform provided sponsored digital assets across email, web, social & second-screen experience•Generated $113,000+ in new revenue by providing oversight & management of department’s year-long, multi-sport/venue “fan cardboard cutout” program during the 2020 pandemic •Serve in a leadership role as the women’s basketball brand manager; direct all external messaging strategy and content development for the program across social media, digital, video, graphics and in-venue presentation to support season and single-game ticket sales, donor campaigns, fan/community engagement, sponsor activation, & student-athlete recruitment•Developed & implemented a marketing, branding, advertising & ticket sales strategy for men’s basketball that resulted in an average attendance of 17,170 fans per game & generated $7+ million in ticket sales revenue in 2018-19•Helped increase annual sponsorship revenue from $3 million in 2001 to $16.5 million in 2021 by working closely with corporate partnership sales staff to create new inventory & enhance existing sponsorship contract elements•Serve as the liaison with the Big Ten Network to execute all contracted, network-related on-campus marketing initiatives across in-venue LED signage, IPTV system, digital & social media, premium items, special events & concourse activation•Grew merchandise sales revenue by 42% from 2018 to 2023 by collaborating with Fanatics on targeted email campaigns, social & digital efforts, and by capitalizing on "hot-market" situations; $6.6M in sales in 2023•Assisted in the execution of Badger fan events (including week-of and day-of-game) for Wisconsin’s appearance in the 2020 Rose Bowl game; duties included site and vendor selection, run-of-show/program, logistics and venue aesthetics

•Developed full course curriculum, teaching and lecture materials, student activities and assignments, and evaluation rubrics.•Served as an instructor for 11 high school students in the brand-new course in the Badger Summer Scholars program•Taught on topics including: career exploration, ticket and sponsorship sales, consumers in sports, media and broadcasting, event and facility management, advertising and strategy, merchandise/uniforms, communications, and community relations

•Sold over 225 new customer accounts that resulted in $235,000 in new revenue•Researched and prospected new business opportunities by cold-calling and meeting with clients in-person at the venue •Sold season ticket and parking packages, group ticket packages, luxury suite packages, and stadium club memberships•Helped achieve franchise records in season ticket sales, group ticket sales, and individual game ticket sales•Assisted in the successful transition from Milwaukee County Stadium to Miller Park (now American Family Field)

•Selected as one of 18 “Hotdoggers” out of over 1,000 candidates•Ambassador of goodwill to local media, sales force, trade, and general public as driver of the Oscar Mayer Wienermobile•Planned and executed over 100 special events as part of a multi-million dollar, nation-wide, promotional campaign•Helped generate over 30 million media impressions by conducting local and national print, radio and television interviews•Trained in media relations, crisis communications, and special event planning