Assistant Director Of Communications For Admission
Danville, Ky, Us
If you want to test your mettle as a marketer, try convincing 18-year-olds to do anything. Now consider that "anything," in this scenario, is spending thousands of dollars on an undergraduate education in Danville, Kentucky. Centre College may be a U.S. News and World Report Top-50 liberal arts institution, but so are 49 other schools in the nation.I served as graphic designer, social media strategist, and content producer for the admission office. That's a lot to manage, but the objective was always the same—surprise and delight with authenticity.I designed invitations, signage, postcards, tshirts, websites, and slide decks and Prezi presentations using a visual language that appealed to our target demographic without compromising the integrity of the institution. Working with the Office of Communications, I ensured that primary admission publications stayed on message and incorporated feedback that counselors received from students during interviews and travel.Social media, still a bit of a wild west, was a top priority for me. I established best practices for all of the College's social media channels through the development of a cross-campus committee. In addition, I managed our student blogger program, which (at the time) was unconventional in its embrace of honest, unedited content.As a content producer, I designed and authored the Centre Admissions blog as well as developed several short films for the College; one of which was picked up by national media for its frank take on the college application process.