Adam Garrett Email & Phone Number

Grand Rapids, Michigan, US

Developed and articulated a clear product strategy through defined short- and long-term product roadmaps, a 3-year innovation plan, and cradle to cradle product lifecycle phase gate process. Collaborated with marketing, sales, and operations to develop new product segments and leverage consumer insights to guide product enhancements and manufacturing.

Rockford, Michigan, US

Drove the future of the brand through market understanding, in-depth research, business savvy, and a deep understanding of consumer need. Accountable for all facets of the product organization (design, development, sourcing, and product management/merchandising).

Baltimore, Maryland, US

Baltimore, Maryland, US

Developed and championed a product vision, strategy, and roadmap for three categories in support of corporate goals and objectives. Drove the execution of multiple plans and projects based on a high-level strategic standpoint. Prioritized a complex roadmap, balancing quick wins and platform investments for maximum impact in the least amount of time..

Denver, Colorado, US

• Provided strategic global product marketing, product planning, product leadership, and category management from a marketing, business, and product perspective. Gave futuristic insight into the needs of the consumer and.
• Successfully implemented a franchise based merchandising model for both genders, therefore reducing SKU count while maintaining global alignment
• Increased revenue ~26% in historically weakest season with new collection launch
• Met and exceeded category CAGR targets for 3 consecutive seasons carrying footwear to reach double digit growth
• Created and helped implement the #1 brand marketing initiative for Spring 2015 season (Mountain Athletics)

Stratham, NH, US

• Conceptualize, develop, and take to market product that meets the needs of consumers and wholesale accounts on a global scale. Develop product assortments that are parallel to Timberland’s Long Range Plan of revenue.
• Supervised (creative direction, development, marketplace analysis, SKU longevity, merchandising, distribution strategies) for retail and wholesale accounts in 3 global regions – Asia Pacific, Europe, and North America
• Increased Men’s Outdoor revenue by 27% driven by 2 styles in the Top 5 Global Styles by Revenue (~$6.3M)
• Increased SKU Productivity by 9% through analysis of business metrics and regional requests
• Responsible for managing 24% of Timberland’s total footwear revenue (~$815M)

Stratham, NH, US

• Identify opportunities in the marketplace to place Timberland footwear through multiple channels of distribution. Create a service distinction with retail partners through detailed account planning and a through.
• Managed (account planning, forecasting, sales analysis, merchandising, returns/cancellations, distribution strategies) of ~100 accounts over 22 states
• Increased sales by 17% in a territory previously covered by 4 independent sales agencies with multiple employees
• Fostered business plans with two major, multi-door national outdoor chains to increase business 100%
• Responsible for $2 million annual sales to retail accounts

Stratham, NH, US

• Organize and plan and execute product knowledge seminars with retailers across the Southeast.
• Represent four technically advanced brands in thirteen (13) states.
• Establish relationships with buyers and managers of retail accounts and promote product sell through.
• Coordinate large scale events with retailers and manufacturers to promote specific brands
• Relay sell through highlights to corporate office and sales team through weekly reports and conference calls.
• Serve as a liaison between retail accounts, sales team, and corporate headquarters for product feedback and competition in the market place.

• Greet customers and provide detailed product information, promote sales, and complete cash and credit sales transactions.
• Prepare merchandising displays, complete pre-season and restock orders, and maintain inventory.
• Work closely with product representatives and vendors on all product lines; and, attend two trade shows yearly sponsored by the Eastern Outdoor Representative Association.
• Spearhead multiple outdoor expeditions and instruct classes to the public on Leave No Trace Recreation, Beginner, Intermediate and Advanced Backcountry Navigation and Fundamental Rock Climbing Skills.
• Conduct numerous presentations to the general public on the biodiversity of the surrounding rivers and natural areas; and the proper usage of gear products the company promotes.