Adam Kennedy Email and Phone Number
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I’ve always been driven to create brand stories that create action in people. Whether it’s a product launch, Facebook ad, TV campaign, email or rebrand, this focus on brand performance has allowed me to drive significant business impact from both the agency and client side for leaders like Samsung, Uber, Shutterfly, Coke, StubHub, Tempo and Tally.A Few Key Wins:OmniChannel Campaigns: Led the Samsung Note4 global launch campaign "This Is Not A Phone" across TV, Social, Print, OOH and In-store, resulting in the highest recorded Purchase Intent Score (our key KPI) of any Samsung campaign to date.Paid Social Growth Mindset: Modernized Shutterfly's paid social program by focusing on native first brand content that directly increased ROAS from 1.2 to 6.5. I have had similar social program wins at Tempo, Tally, StubHub and Health IQ.Brand Performance Focus: Increased TV ROAS at Shutterfly from .5 to 3.5 by marrying the product's tangible benefits with our customer's emotional needs into clear, memorable, action-driving stories.Brand Positioning / Design Systems: I have built the brand positioning and design systems at Shutterfly, Snapfish, StubHub, Tempo, Tally, Health IQ and Ownwell that have successfully increased brand narrative and marketing performance.Team Leadership: I have managed, mentored, organized and optimized creative teams ranging from 4-70+, resulting in 1.5-7x increased marketing impact, 27% decreased operational budget, 70% reduction in time to market, all while prioritizing happy/healthy team cultures.
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Global Creative Director Of EnterpriseNvidiaCalifornia, United States
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Executive Creative DirectorShutterfly 2022 - May 2024San Jose, Ca, Us✅ Led our amazing group of creatives across Shutterfly, Snapfish and Tiny Prints, helping to bring this icon back to life and drive double digital growth year-over-year.✅ Drove focus on channel ROAS and getting our companies profitable again leading to double digit improvement in our year-over-year revenue ✅ Modernizing our Paid Social channels, moving from a 1.2 to 6.5 ROAS in our first 3 months✅ Bringing a brand performance mindset to our TV channel, moving us from a .5 to a 3..5 ROAS✅ Rebranding both Shutterfly and Snapfish to modernize the brand, increase new customer growth and up-level the creative work - all while not leaving our core customer behind✅ Drove catalog improvements that increased revenue by 10% YoY on a flat circulation -
Executive Creative DirectorTempo 2021 - 2022San Francisco, California, Us✅ Led the internal performance and brand team at Tempo - the first and only home fitness system to harness the power of A.I. to correct your form and provide personalized feedback in real-time.✅ Launched the Tempo Move into the market, hitting our sales targets in half of the time planned.✅ Rolled out our first influencer campaign featuring 9 top fitness personalities across Instagram and TikTok that drove a 3x CVR improvement 🚀🚀🚀✅ Revamped our landing page strategy that directly lead to a 2x in CVR 💪✅ Lead the design of our first stand alone storefront and in-store presence at Best Buy and Target❌ Post Covid fitness environment led to the downsizing of the company/team -
Executive Creative DirectorTally 2020 - 2021San Francisco, California, Us✅ Led the internal brand and performance agency at Tally, named Fobes' Next Billion Dollar Startup and Fast Companies' Most Innovative Company.✅ Led a company wide rebrand that shrugged off the typical coldness of a finance company and embraced the humanity of our space and problem. 34% improvement in the Cost Per Account on the new website alone 🚀🚀🚀✅ Launched our first brand performance tv campaign testing a range of tones and value props allowing us to hit our ROAS goals in our first round of testing.✅ Launched FB, IG, TikTok, Snap, YouTube and Reddit paid marketing channels using a mix of UGC and branded content that increased ROAS 66% while massively scaling volume. -
Executive Creative DirectorStubhub 2019 - 2020New York, Ny, Us✅ Built the internal brand and performance agency at the world's largest ticket marketplace, StubHub.✅ Led a rebrand of the company's visual identity to modernize our look and feel, make the system more flexible to allow for personalization at scale and increase performance in paid channels. ✅ Built out our first top of funnel brand campaign in 3 years.✅ Helped lead the transition of our performance program from one off static ads to fully dynamic, one to one templated systems using partners such as Smartly.❌ The Covid Pandemic led to the shutdown of all live events and thus StubHub. -
Executive Creative DirectorHealth Iq 2017 - 2019Mountain View, Ca, Us✅ As employee 70, I built out the internal brand and performance agency at Health IQ, helping us to become the fastest growing insurance company ever.✅ Led a complete rebrand of the company to better connect with our customer and pave the way for our continued growth.✅ Built a test and learn culture that constantly discovered the new strategies, ads, messaging and corresponding landing pages needed to maintain our profitability as we scaled.✅ Led our first expansion into TV, direct mail, partnerships and PR including handling all media, data, production and performance analytics in house.✅ Brought our first fully digital product to market along side our amazing engineering team.✅ Led complete overhaul of our CRM flow, optimizing not only the client experience but also overall conversion. -
Co FounderSalt Supply Co. 2014 - 2017Chicago, Il, Us🚀 Company acquired in 2017After a fatal shooting just steps from my home, I started Salt, the world’s first non-lethal gun. We set out to disrupt the traditional firearm market by helping parents stop a home intruder without having to risk their child’s life in case of an accident.As the founder of Salt, I led all aspects of the company - from company and product development to marketing to partnership to content creation to influencer marketing to CRM. If it was a thing, I did it and loved it. -
Head Of Brand MarketingUber 2015 - 2016San Francisco, California, Us✅ As the first Head of Brand at Uber, my role touched almost every team and project at the world’s fastest growing company.✅ Worked with the strategy team to solidify global market fit and messaging.✅ Developed consistent tone of voice, design and photography style for all marketing assets across Uber’s 579 global cities and teams.✅ Built and managed a globally centralized asset library to improve brand consistency.✅ Hired and managed teams across the organization’s diverse creative divisions including Brand Marketing, Growth Marketing, Strategy, Copywriting, Photography and Social.✅ Led the restructuring of the global design/marketing organization from a hyper local structure to a regional management structure to vastly improve brand consistency, mentorship and opportunity for individual employee growth. This restructure also decreased redundant marketing spending.✅ Stakeholder presentations and management.✅ Led Uber’s first national TV campaign and RFP.✅ Worked cross functionally with Brand, Growth, Social and PR stakeholders to pitch, sale and implement Uber’s new driver focused message. -
Creative Director Of Samsung GlobalLeo Burnett 2012 - 2015Chicago, Illinois, Us✅ 1 of 4 founding partners of Leo Burnett's Los Angeles.✅ Sourced, hired and mentored a 20-person creative team for Samsung Mobile.✅ Built a player-coach creative culture driven by innovation and culturally relevant storytelling.✅ Managed the creative marketing for the global launch of the Note3, Note4, Note Tablet, Gear1, Gear2, AllShare and Ecobubble.✅ Achieved the highest recorded Purchase Intent Score (our key KPI) of any Samsung launch to date with the Note4 Campaign.✅ Managed creative consistency and versioning of assets across 75 global markets.✅ Created all internal and external pitch materials to ensure stakeholder buy in of all global launches.✅ Managed all global Leo Burnett and Samsung stakeholders (that is a lot of stakeholders FYI)✅ Pitched and won the Marshalls account for Leo Burnett Chicago with the "Surprise" campaign platform that is still in use today. -
Creative Director Of Coca-Cola GlobalOgilvy 2010 - 2012New York, Ny, Us✅ Pitched and won Global Coke Zero account.✅ Built cultural brand equity for Coke Zero by tapping into globally relevant social influencer networks that could cowrite authentic brand stories with us.✅ Concepted, pitched and produced all aspects of Coke Zero’s social first influencer campaign which included: social influencers, sharable social video content, web design, documentary scripting and execution, TV, print, digital ads, cross property promotion, sound design - even a music video.✅ Authored the Global Coke Zero style and tone-of-voice guidelines along with multiple stakeholders at Coca-Cola Global. -
Sr Art DirectorTbwa Paris 2006 - 2010Boulogne-Billancourt, FrTo become a great Art Director, you need to learn from great Art Directors. And I was fortunate enough to move to Paris and learn from the very best in the world, Erik Vervroegen and the amazing creatives at TBWA. Over the next four years, I worked on amazing accounts like Playstation and Absolut Vodka and was able to led my first product launch, the Nissan Juke. -
Art DirectorMargeotes Fertitta Powell 2005 - 2006I had the great opportunity to join a startup advertising agency right out of grad school where I was allowed to jump into the deep end of the pool on day one. It was in this first year that I learned to pitch my ideas, build decks that persuaded, do campaigns on the cheap and that while there is no substitute for hard work, a great team is the only way to succeed.
Adam Kennedy Skills
Adam Kennedy Education Details
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The Creative CircusAdvertising -
Emerson CollegeNew Media
Frequently Asked Questions about Adam Kennedy
What company does Adam Kennedy work for?
Adam Kennedy works for Nvidia
What is Adam Kennedy's role at the current company?
Adam Kennedy's current role is Global Creative Director of Enterprise.
What is Adam Kennedy's email address?
Adam Kennedy's email address is ad****@****ber.com
What is Adam Kennedy's direct phone number?
Adam Kennedy's direct phone number is +141598*****
What schools did Adam Kennedy attend?
Adam Kennedy attended The Creative Circus, Emerson College.
What skills is Adam Kennedy known for?
Adam Kennedy has skills like Creative Direction, Interactive Advertising, Creative Strategy, Advertising, Art Direction, Integrated Marketing, Awesomeness, Digital Marketing, Interactive Marketing, New Media, Social Media, Concept Development.
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