Adam Mitchell

Adam Mitchell Email and Phone Number

Business Manager @ BCF - Boating, Camping, Fishing
Middle Dural, NSW, AU
Adam Mitchell's Location
Middle Dural, New South Wales, Australia, Australia
Adam Mitchell's Contact Details

Adam Mitchell work email

Adam Mitchell personal email

n/a
About Adam Mitchell

With comprehensive and practical expertise in end-to-end FMCG retailing & wholesaling, I am a successful business builder and profitability turn-around change agent. I am motivated by complex retailing challenges requiring change, creating and engaging a winning team, and delivering commercially. My skills in people engagement have allowed me to lead and participate in project teams across Australia. I am a champion of teams, a flexible and passionate leader with a knowledgeable, logical approach to setting strategies and tactics. Success has been achieved across multiple roles, geographies and business issues. I have a track record of taking on major opportunities and challenges, exceeding multi $billion sales budgets, and growing market share. I am a confident leader who is able to distill the macro strategy of a business into key deliverables for my division. I negotiate commercially beneficial outcomes for the business and build strong relationships for greater sales, profit, team engagement and buy-in.Day to day, I set and support the company vision and work with the Executive leadership team and internal teams (Sales, Commercial, Finance, Logistics, Marketing, Promotions, Property, Operations etc) and external stakeholders (Suppliers and Customers) to deliver.Key skills: • Performance enhancement through turnaround strategies, culture and procedural change.• General management and financial management• Managing change and complexity on a large scale.• Stakeholder engagement, internal and external communications and leadership.• Team leadership and engagement, recruitment and professional development of staff.• Supplier management and trading negotiations. • Business development, Sales, Promotional,Inventory and Merchandise strategy

Adam Mitchell's Current Company Details
BCF - Boating, Camping, Fishing

Bcf - Boating, Camping, Fishing

View
Business Manager
Middle Dural, NSW, AU
Website:
bcf.com.au
Employees:
451
Adam Mitchell Work Experience Details
  • Bcf - Boating, Camping, Fishing
    Business Manager
    Bcf - Boating, Camping, Fishing
    Middle Dural, Nsw, Au
  • Woolworths Group
    Director - Private Label
    Woolworths Group Mar 2020 - Aug 2024
    Sydney, New South Wales, Australia
    Manage and lead the Grocery Team across Australia and Asia (HK, Thailand, China) servicing Woolworths Supermarkets, Big W and Wholesale, retailing a $3B portfolio of circa 2000 products (Woolworths, Macro, Category brands, Exclusives). Team of 66 (20 product development, 6 brand, 13 sourcing, 8 technical, 4 commercial, 13 Asia, 2 Finance specialists) providing Marketing, Sourcing, Product Development, Technical, Finance expertise.• Profit growth +$211M and 12bps, whilst investing to improve product quality, and total Own Brand Grocery pricing index by circa 400bps with key Private label competitor.• Sales growth +27% & Grocery Private Label Market share growth from 26.8% to 34% over 4 years• Agile operating model implementation resulting in improved delivery on product quality, speed to market and COGs.
  • Woolworths Supermarkets
    National Merchandise Manager
    Woolworths Supermarkets Jan 2016 - Mar 2020
    Sydney, New South Wales, Australia
    Lead the Household & Pet team of 16 (4 Category Managers, 4 Assistant Category Managers, 3 Space Planning, 4 Administration, 1 Catalogue support) to set and implement the strategy for the National Household (Paper, Cleaning, Laundry) and Pet business to achieve merchandise sales, profit and inventory targets. • Achieved sales of $2.35B and gross profit of $890M through increased sales by +4.1% and gross profit by +4.6% whilst improving Competitor price index by circa 500bps• Market share growth of +1.4% in a declining market.
  • Woolworths Supermarkets
    Head Of Pricing & Customer Value
    Woolworths Supermarkets Jun 2019 - Sep 2019
    Sydney, New South Wales, Australia
    4-month secondment leading a team of 19 Pricing and Promotional analysts, to address historically poor team engagement scores, increase focus on commercial support and delivery and prepare and submit a Board Paper on Woolworths Promotions and Price strategy.
  • Metcash
    National Merchandise Manager
    Metcash Oct 2014 - Nov 2015
    Sydney, New South Wales, Australia
    Lead the National Perishables Category Managers and assistants to set and implement the strategy for the national dairy/frozen business in 1600 stores to achieve merchandise sales of $1B, income and inventory targets, while providing independent retailers with a competitive offer.• Increased division gross profit by 3.7% within first year, while all other divisions declined.• Achieved sales of $1B and gross profit of $114M, a 0.5% sales turnaround in 6 months, in a declining market, through effective re-design of the sales strategy.
  • Metcash
    Executive Merchandise Manager - Western Australia
    Metcash Nov 2007 - Oct 2014
    Perth, Western Australia, Australia
    Lead a team of 32 reports (5 direct, 27 indirect) to achieve merchandise sales of $1.86B, gross profit of over $200M, while providing independent retailers with a competitive offer. P&L accountability (Budgeting, Forecasting, Achievement of Budgets).• Increased gross profit by 40% and sales by 31% for the W.A. division.• Led a national project team to design and implement new inventory processes that reduced national inventory levels by 16%.

Adam Mitchell Skills

Budgets Management Strategy Team Leadership Business Planning Leadership Strategic Planning Customer Service P&l Management Change Management Trade Marketing Business Strategy Brand Management Business Development Advertising Merchandising Product Management Mentoring Inventory Control Fmcg Retail Category Management Wholesale Forecasting Retail Marketing Management

Adam Mitchell Education Details

Frequently Asked Questions about Adam Mitchell

What company does Adam Mitchell work for?

Adam Mitchell works for Bcf - Boating, Camping, Fishing

What is Adam Mitchell's role at the current company?

Adam Mitchell's current role is Business Manager.

What is Adam Mitchell's email address?

Adam Mitchell's email address is am****@****.com.au

What schools did Adam Mitchell attend?

Adam Mitchell attended Murdoch University.

What are some of Adam Mitchell's interests?

Adam Mitchell has interest in Hiking, Time With Family, Mountain Biking.

What skills is Adam Mitchell known for?

Adam Mitchell has skills like Budgets, Management, Strategy, Team Leadership, Business Planning, Leadership, Strategic Planning, Customer Service, P&l Management, Change Management, Trade Marketing, Business Strategy.

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