Adam Toda Email & Phone Number

Tokyo, Japan

Creative technology house of 500+ professionals combining expertise in technology, business, and design to bring exceptional and successful digital services to market. With offices in Helsinki, New York, Lisbon, Amsterdam, and Tokyo, Reaktor builds services globally for clients specializing in finance, retail, media, telecommunications, space, in-flight services and the public sector. The Digital Strategy Director helps Japanese businesses discover new opportunities for growth using digital services, leading the client through the user-driven process, and constructing the user relationship and interfaces powering digital services. • Quickly develop a deep understanding of new industries, markets, and technologies to provide client consultation on potential risks and benefits with digital products for their company.• Lead clients and our product teams through the user-driven process to build a successful product.• Create new digital experiences through rapid prototyping and user validation.• Recruitment strategy for skills to look for and roles to hire for Reaktor Japan• Support members throughout the organization with interpersonal, career development, and private issues as a member of our HR function, Hug

Tokyo, Japan

Principal UX and web designer for a 2.5 million user ecommerce website. Driving the user experience, future feature sets, usability studies and design direction for the rapidly expanding and growing service.• User conversion improvement, website ease of use, and design direction for mobile and desktop experiences.• Analytics analysis to understand effects of newly released features, decide priority of projects in the pipeline, and to conceive new user features.• Prototyping new concepts and features and proving their effectiveness.• Production-ready CSS, HTML, and Javascript coding of conceived designs.• Led a major redesign of the website introducing new technology, defining a new brand image and smoothing bottlenecks in the user flow. Managed resource constraints to deliver the project in under a month and on time.

Tokyo, Japan

One of Japan's largest and fastest growing IT and ecommerce organizations with over 10,000 employees and a broad portfolio of services, products, and companies in Europe, Asia, and the Americas. The solution engineer was an entirely new leadership role within a department of over 200 people aimed at improving inter-team dynamics, accountability, information sharing, and requirement understanding for projects with a high degree of technical complexity. • Improving the flow of information and communication between the engineering and product development teams for Rakuten's marketplaces external to Japan. • Created and implemented new processes to ensure multi-team and multi-stage features were implemented on schedule and within the long-term system architectural goals to minimize technical debts and future system constraints.• Created processes by which future solution engineers could onboard quickly and immediately start. • Presented inter-team and project bottlenecks as well as their solutions to the department and senior management.

Tokyo, Japan

Japan's leading information delivery platform providing IT infrastructure services to some of Japan's largest financial and internet firms. Lead the UX and UI design for internally developed applications as well as managed the company’s digital presence. • Create digital marketing campaigns and lead their execution – interfacing with involved teams, design, and coding. • Directed KVH's corporate rebranding - graphical design direction, creation of new marketing collateral, and corporate website renewal.• Owned the UX and UI design for KVH’s customer portal, including tools for network quotation as well as an industry-leading data center rack reservation system.

Independent web development and design consulting service focused on helping businesses and personalities develop their branding, Internet presence, and digital experiences.• Ideate, design, and code mobile and desktop experiences while also developing branding, improving SEO, and defining the target users.• Notable projects include Toyota Global’s 2010 website redesign, 1 Grain to 1000 Grains’ web presence creation, and Learning Across Borders’ website development

iPhone and web application development startup that achieved large success developing the iOS mail and emoji app, "Smiley Mail." Within the Japanese App store "Smiley Mail" was ranked number one on both the paid and revenue rankings for consecutive months. As a small development house, members were required to take on multiple roles and develop expertise in multiple areas.• Translation, marketing, and guiding the feature set for the overseas version of the company’s flagship iOS mail application, “Smiley Mail”.• Directed user-testing sessions and created high-fidelity prototypes to gauge the ease of use, user-satisfaction, and perceived pitfalls of new features and products.• Increased daily overseas earnings of Smiley Mail by over 500% within 8 months.• Improved the US user approval rating of Smiley Mail from a 1.5/5.0 average to a 4.5/5.0 average for new releases of the application.

A month-long language and culture exchange program held at Stanford University's campus every year with over 80 participants from Korea, Taiwan, and Japan's premier universities. The program "hosts" not only plan the program's content, but also execute the planned activities and live with the students in the Stanford dormitories during the entire program's duration. Hosts act as ambassadors for cultural exchange not only between the US and Asia, but also between the various Asian countries to provide a truly meaningful study abroad experience.• Coordinate a month-long language and culture exchange program for over 80 university participants from Korea, Taiwan, and Japan.• Organized, and coordinated social, educational, and volunteer events for the program’s participants.• Participate fully as a member of the program’s leadership team- maintaining regular communication with the program’s head coordinator and staff via daily meetings. • Oversee the social and physical well-being of all program participants and accommodate their problems and needs. • Supervised the training of Stanford hosts- organized a week of workshops to ensure proper development of necessary skills.