Drives creation, strategy, and execution of assigned software launch campaigns and associated advertising including digital video, display, social, search, performance and programmatic. Responsible for delivering brand impact and business results for products including packaged / digital games, DLC (downloadable content) and mobile.

Managed operations, strategy, analytics, financials and reporting for all digital media and performance campaigns including Google/Bing PPC, retargeting, display, and Facebook campaigns. Hosted digital/social media and product webinars to existing and potential clients. Strategized with clients onusing simpleview digital media initiatives to best supplement overall media mix and brand marketing campaigns.

Led email marketing strategy, scheduling, debugging, and ESP (Exact Target) coordination. Led Facebook advertising, CPC/CPM campaigns, managing budgets and ad optimization. Managed on-page SEO and code optimization, link-building, reporting using AWR & Google Analytics.

Served as team lead on digital and interactive marketing. Provided service for breadth of agencies clients with primary focus on the Arizona Lottery and Harkins Theatres accounts. Workload included web site management, SEM/SEO, text messaging initiatives, vendor management/procurement and UX/web usability.

www.maddenmedia.comWork as a team with SEO Specialist and Director to handle all online marketing. Manage Google, Bing/Yahoo & Facebook PPC advertising campaigns (SEM). Manage tourism clients spending 5k-30k monthly. Manage Madden lead generation account spending 5-20k monthly. Manage B2C email schedule and coordination of both B2C and B2B email blasts. Perform email A/B testing and proofing of HTML. Social Media Manager for VacationFun.com brand (Twitter/Facebook).

Clients included index magazine - New York, NY; The Flavia Company - Santa Barbara, CA; Phoenix New Times - Phoenix, AZ; Houston Press - Houston, TX; Stinkweeds Music - Phoenix, AZ; Modified Arts - Phoenix, AZ