Tech Data is a Fortune 100 company driving the technology distribution channel to help leading technology vendors such as HPE, IBM, Apple, Dell, Sony, Samsung and more bring their innovative products to market. As the Sr. Manager of Digital Marketing, I play a key leadership role in the development, implementation and analysis of online marketing initiatives that support Tech Data's business and marketing objectives bridging the gap between technology vendors and product re-sellers. A critical function of this role is to manage our team of digital implementation to drive the development of effective digital marketing strategies specific to the technology B2B segment and in compliment to the online and e-commerce of our corporate organization. In this role I utilize marketing automation, ROI-focused web advertising, purposeful email marketing, lead generation, e-merchandising, user experience architecture, and analytics delivering accuracy and quality in a high-volume environment while providing leadership to motivate, mentor, develop and manage a cross-functional team.

Responsible for directing the development, execution, and user experience of online educational programs and marketing/advertising initiatives for The University of Vermont’s certificate programs in Sustainable Innovation as well as certificate and degree programs for Villanova University. Complete management of all marketing channels in order to meet annual sales & performance goals.Responsibilities Include: Strategic Brand Planning: Developing annual strategic marketing plans that define marketing objectives, key brand strategies and product positioning within the market.New Brand & Product Launches: Managing the development and execution for the marketing of degree and certificate programs for The University of Vermont online and Villanova University. This includes product development, user experience, and quality assurance.Marketing and Advertising: Strategic planning and execution of marketing campaigns that increased lead generation, new student acquisition and retention. Developing and implementing integrated marketing campaigns designed to exceed minimum lead generating goals and to increase conversion and retention of students. Campaigns included internet advertising, Search campaigns, SEO strategies, direct mail, email, print advertising and corporate trade shows. Provide continuing analysis of market trends, testing results, and competitive products to develop effective marketing strategies and enhance the user experience throughout all touch points with the brand.Profit & Loss Management: Management of marketing expenditures ensure that brand initiatives are within budget and that revenue forecasts are met or exceeded.Account Management: Effectively manage the company’s relationship with partner universities and their marketing teams through timely communication and successful guidance in the execution of campaigns.

As a veteran advertising executive for Success I was responsible for all aspects of client acquisition, developing strategic integrated marketing plans, creative development, and led client pitches. As a member of senior management for Success reporting to the President, I was responsible for new business development, growth of operations and P&L for the Southeast. I played a very integral role in new product development and implementation for Success Interactive products. Former clients include a strong list of Fortune 500 companies, and my role involved close client contact in regards to branding, advertising consultation, campaign planning, media recommendations, and creative development.