Enterprise social leadership for RMS, responsible for Business Area-wide social strategy and key enterprise-level social campaigns;Master editorial calendar planning, quality and process control, and brand standards across social channels;Partnering with Data and Analytics Lead to evolve social and digital measurement strategy

Content Strategy & Editorial Operations: Serve as the primary point of contact for RMS’ Sikorsky and Training & Logistics Solutions portfolios, including owning the Sikorsky social media channels and contributing to Lockheed Martin enterprise social media channels; managing Sikorsky and TLS inputs to RMS’ integrated editorial calendar; and strategizing approaches for aligning advertising, web and social media content.Social Media Campaign & Advertising Management: Craft compelling social media posts and campaigns. Manage RMS and Sikorsky social media ad budgets, including creating custom audiences and amplifying and targeting content. Conversation Monitoring and Engagement: Identify existing online conversations and shape new ones that move audiences to take action—whether it’s watching a video, applying for a job or participating in an event.Insights & Analysis: Deliver actionable analysis and best practice recommendations to ensure content is effectively reaching audiences and achieving KPIs. Advance A/B testing across social media channels.Education & Best Practice Sharing: Advance the organization’s understanding of existing and emerging social media channels, tools and trends. Serve as the primary point of contact for Lockheed Martin’s enterprise social media team.

First to establish a robust social media program for Senator Casey, creating and organically growing official profiles on Facebook, Twitter, Instagram, and other platforms to over 600K active followers, with a strong focus on Pennsylvania constituents.Lead strategy and implementation across all of Senator Casey’s digital properties, conceptualizing and creating unique, platform-specific content to drive engagement with minimal oversight.Identify opportunities to leverage new social tools such as Facebook Live and Instagram Stories to strengthen the Senator’s connections with constituents, enabling direct interaction at town halls, press conferences, and meetings. Utilize data analytics to measure growth and engagement, showing dramatic year-on-year increases in followers, Likes, shares, video views, and other key metrics, while demonstrating value of social media to Senator Casey and senior staff.Create compelling, informative content including videos, photos, and graphics to enhance Senator Casey’s digital presence and media coverage. Identify and master new skills and tools to continually advance the Senator’s online persona.Manage and maintain the Senator’s official website, overseeing several redesigns to improve user experience and maximize efficiency for constituent service requests. Collaborate with policy and communications colleagues to generate engaging content highlighting the Senator’s work.Administer technology infrastructure for Senator Casey, managing a $283K budget on a three-year allocation cycle, as well as installation and maintenance of a five-server, 100-workstation computer network with 50 mobile devices. Serve as the first point of contact for all training and support requests from more than 75 staff members and interns across eight locations.

Established a rich web presence for Senator Dodd, pioneering the use of online services such as Twitter, YouTube, Facebook and Ustream in an official capacity, the first office in the Senate to do so. Earned coverage from bloggers and ‘netroots’ activists, developing close relationships with both national and local blogs, pitching stories to targeted blogs, and coordinating interactive discussions and live video chats.Managed content and maintained Senator Dodd’s official website. Implemented a new office e-Newsletter program, reaching over 80,000 constituents.

Implemented and maintained a 29 station computer network with dedicated Linux File and DNS servers.Processed campaign contributions, tracked potentially problematic contributions, and verified compliance with federal election finance laws while assisting in the preparation of FEC reports averaging $1.1 million raised per quarter.