CEO direct report who helps create and implement the strategic direction of the company’s long-term business model and revenue growth trajectory. Built and scaled several teams, created new revenue streams, align GTM teams with consistent, metric-driven accountability.

Combining his years of experience in Marketing and Customer Success, Adam leads a team responsible for creating revenue-generating strategies for Salesforce's global Services and Programs.

Adam leads The Pardot Customer Success Group who earns the Customer’s trust and satisfaction through focused, comprehensive programs aimed at accelerating ROI and increasing Pardot adoption. These programs are driven by a team of 30+ passionate, highly skilled, innovative and forward-thinking teammates who understand our customers’ marketing and sales objectives. We drive alignment with our internal and external stakeholders to provide a powerful and intuitive customer experience.

** Named 2014 Best Overall SMB Marketing by Salesforce ** As the Director of Marketing at Mediacurrent, Adam oversees all corporate and digital marketing activities. With over 10 years of industry experience Adam is a strategic thinker who has a passion for producing revenue-generating results through solutions-driven marketing.Also, extremely proud to announce that we have been named the 2014 Best Overall Small Business by Salesforce. This award celebrates the best overall marketing and sales story at the SMB level (1-100 employees) Adam is extremely active in the Atlanta marketing community. He is the chairperson for the Marketing Automation group within the Atlanta Interactive Marketing Association (AiMA); organizes quarterly marketing automation meet-ups, teaches Digital Marketing courses for the General Assembly, has written over 50 blogs/whitepapers, and speaks regularly and industry events.@DawnBorglund: 5 quick tips from #digitalmarketing expert @adamwaid to help improve #leadgeneration on your company blog http://t.co/lc4w3TUx4x@msweezey: Starting with marketing automation? Read this post from @adamwaid: http://t.co/dgeUnTdFg0 #marketingautomation@cliffseal: That @adamwaid is a smart dude. Give him a shout at @mediacurrent if you ever have #Drupal projects.RT @TeriBrunner: Mediacurrent's @adamwaid provided great marketing inspiration - fantastic ideas! @Pardot's #B2BInspiration Tour

As the Marketing Manager, Adam worked closely with the Sales and Recruiting organizations to develop differentiation strategies, create content, and drive CRM and social media initiatives with a single goal in mind - build stronger, more meaningful relationships with their clients. Leveraging new technology, the latest social media trends, and a good mix of traditional marketing, Adam grew their communities into the thousands.

As an Account Coordinator I was able to blend my passion for marketing with my strength in developing new business. I worked closely with major Atlanta clients ranging from Fortune 500 to mid and small market which include hundreds of IT professionals. Building stronger, enduring relationships with current clients while driving forward-thinking business development tactics such as integrating business practices into social media networks.

As a Marketing Specialist, Adam performed a variety of marketing tasks for a $160 million IT Staffing and Services company. He managed the sizable MATRIX online and promotional advertising budget. Adam helped develop an Ad Strategy that increased applications by 75% in 4 months. Alongside the marketing team, Adam helped differentiate the MATRIX brand with new sales/recruiting support initiatives and delivered aggressive presentation support to boost new business development effort. He assisted in securing top internal talent through enhancing the MATRIX hiring and employee experience, and once our new hires were onboard, he trained the sales force on Ad Writing and Recruitment Technique. For our internal employees, Adam scheduled, coordinated, wrote, edited, and directed the production of internal marketing communications. In recognition of these efforts, he was named MATRIX Operations Performer of the Year – 2006.