Adam Wallman Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

- Oversaw the rebuild and reorganization of the Marketing department after layoffs and resignations in early 2023- Lead a team of nine people in providing effective marketing & promotional planning, exceptional customer service, consistent brand management, and thorough reporting- Oversee a annual department budget of over $600k- Led single ticket sales efforts that brought in over $1.9 million in revenue in 2023-24, the most since 2017-18- Manage subscription sales efforts that has brought in over $517k so far for 2024-25 season, exceeding the season’s goal- Manage website and mobile app content to provide better user experience and improve customer purchase paths- Contribute marketing and promotional ideas to drive ticket sales and awareness and build local partnerships

Dallas, Texas, United States

- Utilized CRM database to analyze ticket sales trends to understand patron purchasing habits, improve timing of marketing efforts and better forecast sales goals- Provided audience demographic analysis to improve the effectiveness of marketing plans through better targeting- Oversaw dynamic pricing of concert single tickets that brought in incremental revenue of $152k in 2021-22 and $350k in 2022-23- Managed the scaling of single ticket price levels to ensure ticket prices and inventory match market demand and sales trends- Contributed marketing and promotional ideas to drive individual concert ticket sales and build local partnerships- Managed subscription acquisition campaign for 2022-23 season with third-party telemarketing partner that brought in over $48k, exceeding the campaign’s goal

Newark, New Jersey, United States

- Developed integrated marketing plans for Summer 2021 performances- Built webpages for Summer 2021 performances as well as the 2021-2022 concert season- Managed relationships with media partners and agencies to create effective marketing and promotional opportunities- Assisted in the transition to Prospect2 marketing automation platform- Collaborated with in-house designer on the creation of marketing materials

Dallas, Texas, United States

- Developed integrated marketing plans for Spring 2021 digital and live performances and events- Managed relationships with media partners and agencies to create effective marketing and promotional opportunities- Contributed institutional social media content and strategy to drive audience engagement- Collaborated with freelance designer on the creation of marketing materials

Dallas, Texas

- Developed integrated marketing plans for single ticket campaigns for tours of various musicians, theater productions, and dance companies- Managed production of marketing projects via project management system to ensure timely completion- Contributed social media content to stay engaged with audiences during COVID-19 pandemic- Managed content and scheduling of digital signage throughout PAC campus with timely performance updates and community engagement announcements- Collaborated with in-house designers and various artist representatives on the creation of marketing materials- Negotiated with ad vendors from various media channels­—including print, radio, and digital advertising—to create effective and budget-friendly marketing plans

Newark, Nj

- Developed integrated marketing plans for single ticket and subscription campaigns for 2016-17 through 2019-20 concert seasons, resulting in average increase of $480k in year-over-year earned revenue- Devised effective social media content strategy for engagement and brand awareness that has resulted in audience growth of 66% on Facebook, 16% on Twitter, and 197% on Instagram- Managed production of marketing projects via project management system to ensure timely completion- Planned and coordinated bi-annual audience engagement event­–NJSO College Night–attracting 150+ college students from approximately a dozen universities across New Jersey- Collaborated with multiple freelance and in-house designers as well as stakeholders across all departments on the creation of marketing materials- Negotiated with ad vendors from various media channels­—including print, radio, television, digital, and outdoor advertising—to create effective and budget-friendly marketing plans

Ft. Worth, Tx

Developed integrated marketing plan for single ticket and subscription campaigns for 2015-16 concert season, music festival, and international amateur piano competition that resulted in over $200k in total revenue, exceeding season’s single ticket goal- Oversaw program book ad sales that exceeded season’s sales goal- Designed materials for print, radio, digital, outdoor, and direct marketing campaigns- Managed marketing department’s overall budget and finances- Assisted the Director of Marketing and the Communications Associate with creation of email communications- Negotiated with ad vendors from various media channels­—including print, radio, digital, outdoor, and direct advertising—to create effective and budget-friendly marketing plans

Dallas, Tx

- Developed strategies and materials for new out-bound telemarketing initiative that brought in $350,000 in sales in first month- Developed marketing and promotional strategies for the touring production of Disney’s Newsies

New York City, Ny

- Contributed industry/organization situation analysis and other content to Dova, Inc.'s 2015-2017 strategic plan- Developed marketing plan for the company's six Fall 2014 performances

Richardson, Tx

- Created print and email marketing materials for four Spring 2014 concerts and events- Redesigned publicity materials for the Center's seat naming campaign- Provided content for the Center's social media outlets to promote events and drive audience engagement

Addison, Texas

- Managed the development and execution of direct marketing communications delivered to approximately 23 million Hilton HHonors members- Coordinated with direct marketing vendors to ensure the accurate and timely development of communications- Analyzed results from communications for presentations distributed to various departments- Developed improved strategies & processes for new and existing communications

Irving, Tx

- Coordinated and managed numerous customer and market research studies for the U.S. and Canadian retail stores- Analyzed research results and created informational and training presentations for various departments within the company- Developed surveys, questionnaires, and moderator guides used for market research purposes- Managed relationships with several market research vendors- Cataloged and organized past research reports into a research database- Collected secondary research for various ad hoc research questions

Dallas, Texas

- Researched audience preferences and track listenership in all Citadel Media U.S. markets- Tracked affiliate marketing contracts for all Citadel Media & ESPN Radio programs- Collaborated with all departments and numerous national advertising agencies on targeted market advertisements while gathering statistical data about market delivery and acceptance

Dallas, Tx

- Provided print advertising designs for Universal Music artists- Developed and executed marketing strategy for a Texas concert tour- Media Planning to promote CD and ticket sales

Master Of Arts (M.A.), Arts Management

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Business Leadership Center- Dean's Circle; Net Impact Club; Strategic Alliance

Fall Semester Study Abroad

Bachelor Of Arts (B.A.), Advertising

Activities and Societies: SMU Mustang Band member - Section & Squad Leader; Sigma Phi Epsilon fraternity - Standards Board member &.