• Founder, owner, and operator of AstroLab Studios. AstroLab is a 5,500 SF Toronto soundstage studio that specializes in hosting commercial and corporate productions, music videos, digital content, photo shoots, and events.

• Freelance commercial, product, and portrait photographer. • Passion for creative arts, athlete, and music-related shoots. • Previous clients: Adidas, Nike, Jif, WNBA.

• Hosts a bi-weekly show called "The Control Room" on Data Transmission Radio.• Focuses on the funkier, groovier side of Tech House. • Performs sets locally and abroad.

• Focused on content strategy and audience growth.• Helped Saad with the business side of his music career so he could focus on the creative.

• Taught students all they needed to know about how to market through Facebook successfully. • Taught everything from the basics to creating custom audience lists and managing multiple ad sets.

• Taught students the skills they needed to effectively build social strategies, such as researching their audiences and building content that resonates.

• Collaborated to organize Canada's largest gathering of creative, tech and new media professionals.

Co-Chair of the sponsorship committee, CPRS Toronto

• Digital and traditional public relations and communications: Worked with consumer, healthcare, technology, commercial real estate, and investment brands.• Account Management, Project Management: Acted as the agency point-of-contact for clients on all aspects of campaigns and managed agency-client relationships.• Prepared new business proposals and responded to RFPs. Helped the team seek new business opportunities and pitched potential clients.• Pitched stories to… Show more • Digital and traditional public relations and communications: Worked with consumer, healthcare, technology, commercial real estate, and investment brands.• Account Management, Project Management: Acted as the agency point-of-contact for clients on all aspects of campaigns and managed agency-client relationships.• Prepared new business proposals and responded to RFPs. Helped the team seek new business opportunities and pitched potential clients.• Pitched stories to media, both local and national. Tailored outreach plans for each story and pitched tier-one media with a personalized approach, secured coverage in major dailies, broadcast outlets, and online.•Writing and Editing: News releases, marketing materials, blog posts, and website body copy. Business-specific materials included reports, proposals, plans, presentation deck copy, biographies, fact sheets, and corporate backgrounders.• Provided clients with traditional media training: what makes information newsworthy, distinguishing media types, understanding deadlines and media processes, guidelines for responding to incoming calls, preparing for an interview (both broadcast and print), key messages, and developing media preparedness checklists.• Trained clients to use online communications tools such as blogs, YouTube, Twitter, and Facebook for personal and brand accounts when community management is controlled in-house at clients’ organizations.• Managed clients’ brand profiles for Twitter and Facebook and helped them to create engaging, successful online communities within these spaces. Worked closely with clients from early development stages, to ongoing monitoring and management of online communities.• Research: Media opportunities, potential clients and new business opportunities, advertising opportunities, and industry trends. Show less

Helping to produce content for the PodCamp blog, Facebook, and Twitter properties, and helping to manage these profiles.

• Digital and traditional public relations and communications experience working with a wide-range of client types from healthcare to consumer electronics. • Writing, editing, researching, media monitoring, and pitching both online and traditional media. • Drafted blog posts for a corporate client website, and provided written analysis based on research findings for an online audit report• Edited various client materials such as website content, social media toolkits… Show more • Digital and traditional public relations and communications experience working with a wide-range of client types from healthcare to consumer electronics. • Writing, editing, researching, media monitoring, and pitching both online and traditional media. • Drafted blog posts for a corporate client website, and provided written analysis based on research findings for an online audit report• Edited various client materials such as website content, social media toolkits, and media coverage reports.• Conducted in-depth online audit research of a client’s online presence and compared it with competitive presence, determined influencers and where conversations were taking place, and helped to draft a report based on these findings. • Monitored media and created reports using both paid and free tools such as Google Reader, Google Analytics, and Radian6, including screenshots and reach data.• Pitched both new and traditional media outlets on various events and product launch announcements through phone and email. Tracked media response and created briefing notes on media planning to attend or partake.• Created a blogger database using Vocus that details contact information, reach data, blog category, and any pitching preferences or important notes to be used internally for pitching online media. Show less

• Led the planning and organization of the corporate annual invitational golf tournament. Built contact lists, imported them into Constant Contact, created an email invitation and tracked all invitee responses and registrations. Handled finances for golfer fees, aggressively solicited sponsors, collected sponsor logos and created sponsorship signage. Created an event program• Prepared the nomination package that helped ServiceMaster Clean of Ottawa to win the Gold in the Mid-market… Show more • Led the planning and organization of the corporate annual invitational golf tournament. Built contact lists, imported them into Constant Contact, created an email invitation and tracked all invitee responses and registrations. Handled finances for golfer fees, aggressively solicited sponsors, collected sponsor logos and created sponsorship signage. Created an event program• Prepared the nomination package that helped ServiceMaster Clean of Ottawa to win the Gold in the Mid-market Business of the Year category for the 2008 Ottawa Chamber of Commerce Business Achievement Awards. • Created an implementation plan for an all-new marketing program. Planned, organized and ordered the needed materials, created a training plan, and instructed staff on the use of the materials. Created tracking mechanisms to measure the success of the program.• Created advertising pieces to be published in local newspapers, designed and delivered postcard-style invitations for the annual golf tournament, and created a postcard to support sales staff.• Produced creative print advertising copy and invitations and wrote content for the new website. Drafted and delivered several news releases to appropriate media outlets.• Prepared the nomination package that ultimately won ServiceMaster Clean of Ottawa the Gold in the Mid-market Business of the Year category for the 2008 Ottawa Chamber of Commerce Business Achievement Awards. Show less

Drafted blog posts on a voluntary basis for the TalentEgg.ca Blog: The Career Incubator (http://talentegg.ca/incubator/). Providing insight and advice for students entering the workforce. Spoke directly to my personal experiences.TalentEgg is a job search and career help tool for students and recent graduates.

• Planned and organized promotions such as the “98 Days of Summer.” Tasks included working on the logistics of a large concert, set-up and staffing of various events such as live-to-air broadcasts, and prepared written copy for creative advertising.

• Drafted news releases and distributed using Vocus. Prepared internal communication documents that went to 2000+ international employees. Created from scratch a step-by-step guide to using the webEdition content management system for the Mitel public website including screenshots and links to further information.• Edited various communications documents such as press releases, white-papers, and website copy.• Researched industry publications to determine editorial staff names… Show more • Drafted news releases and distributed using Vocus. Prepared internal communication documents that went to 2000+ international employees. Created from scratch a step-by-step guide to using the webEdition content management system for the Mitel public website including screenshots and links to further information.• Edited various communications documents such as press releases, white-papers, and website copy.• Researched industry publications to determine editorial staff names and contact info, and lead times and points of interest on their editorial calendar, and created a database to be used for future outreach efforts. Looked for opportunities to have products featured in buyer’s guides, and created a list of industry related award opportunities. Show less