Adam Godfrey Email & Phone Number

Modesto, CA, US

Modesto, California, United States

Modesto, California

Cincinnati Area

• Managed A/B testing and landing page optimization efforts by collaborating with internal team members to identify KPIs, develop project requirements and manage assets needed to execute online tests.
• Enhanced online promotional strategy by developing and testing segmentation strategies targeting the profitable traffic sources.
• Supported the company with web analyses and effectively communicate results to internal stakeholders.

Greater Seattle Area

• Forecasted, measured and thoroughly analyzed the performance of existing and new site features, including personalization efforts, recommendations and on-site search.
• Implemented marketing and analytics tags via a tag management system.
• Wrote SQL statements to pull both online and offline data in an effort to make analyses more comprehensive and reflective of the entire customer experience.
• Researched faster and more accurate methods for forecasting and analyzing data in R.

• Used Omniture SiteCatalyst, Google Analytics, and online feedback tools to research current site performance and provide recommendations to enhance site usability, strengthen conversion and improve customer satisfaction.
• Collaborated with internal and external partners to create actionable dashboards that pull in data from all important aspects of the online business, including operations and marketing spend.
• Challenged procedures and practices for accomplishing business objectives to develop and implement improved processes.
• Worked with IT to place necessary tag management code on appropriate web pages.

• Supervised and directed the workflow of the core members of the web operations team, providing leadership in the areas of product photography coordination, web content management and QA testing across all retail brand.
• Reviewed daily Omniture reports on site usage and developed strategy to capitalize on ecommerce business opportunities.
• Evaluated current procedures and practices for accomplishing business objectives to develop and implement improved processes.
• Listened to customer service calibration calls and provided constructive feedback to improve the customer experience, both online and with call representatives.
• Researched product styles and trends in conjunction with retail store product buyers to enhance online product merchandising strategy and develop ideas for supplemental web content.
• Diagnosed web site technical issues and communicated those issues to others for resolution.

• Managed the product photography process for Luxottica Retail brands, including LensCrafters, Sunglass Hut, Pearle Vision and Sears Optical.
• Analyzed product styles and trends in conjunction with buyers to enhance online merchandising strategy and develop ideas for supplemental web content.
• Diagnosed data feed and Web site issues and report errors to appropriate teams for resolution.
• Developed strategy for enhancing user-generated content elements on SunglassHut.com.

• Created and maintained online content for Ilori, LensCrafters, Pearle Vision, Sears, and Sunglass Hut.
• Worked with team members and business partners to improve online customer experience.
• Increased product exposure by manipulating style categories and cross-sell/up-sell features.

• Created, edited and maintained the university’s Web content using Dreamweaver and Serena Collage.
• Conducted research on Web-related topics such as user-generated content and virtual tours.
• Used Google Analytics to identify visitors’ origins and study their interactions with university sites.

• Instructed Effective Public Speaking and Intro to Public Relations to classes of more than 100 students.
• Prepared lectures, activities, quizzes and assignments to strengthen students’ communication skills.
• Administered verbal and written critiques of student presentations while encouraging creativity and growth.

• Composed e-newsletters that were sent to thousands each week.
• Wrote content for the organization’s Web site and did usability testing.
• Led special projects, such as the creation of a comprehensive board handbook and membership brochure.

• Led daily operations of more than a dozen campus reporters and photographers.
• Trained staff on various interviewing, writing, software and photography processes.

Ma, Communication

Ba, Journalism & Communication

Activities and Societies: Student newspaper