Adam Wing Email & Phone Number

Edinburgh, Scotland, Gb

Edinburgh, Scotland, United Kingdom

Seafood from Scotland is the national trade marketing brand representing the Scottish seafood industry around the world. We work with all key players in the supply chain supporting buyers in sourcing the very best products for their needs and assisting Scottish seafood companies in market development and business promotion activities.In demand around the globe, from Paris to Singapore, New York and London, quality seafood from the cold clear waters of Scotland is the preferred choice for the world’s best chefs. With over 18,000 kilometres of pristine coastline, the sea has always played a large part in Scotland’s history.There are over 60 species available commercially including both wild-caught and farmed seafood. From salmon and trout to blue lobster, langoustines and mackerel; the array of seafood species from Scotland is wide and the flavour is abundant.

London, Greater London, United Kingdom

The ‘Food is GREAT’ campaign is a UK Government initiative to support British and Northern Irish food and drink exports and to increase positive public perception and demand of UK food and drink worldwide.

Dubai, United Arab Emirates

Brands I worked on:-Nestlé (Nido, United For Healthier Kids)-Coca Cola (Coca Cola, Schweppes, Smartwater)-Unilever (Rexona, Dove, Pure Leaf Tea)-Mars (M&M's, Galaxy ice cream)-Sadia-Lenovo-First Abu Dhabi Bank (FAB)-Dubai Health Authority (DHA)-Dubai International Financial Centre (DIFC)-Dubai Road and Transport Authority (RTA)

Within the office of the CEO; I support all of our businesses around the world across all marketing activities in addition to ExCo activities. The role is focused on delivering results driven projects to accelerate business development, increase customer satisfaction and improve employee engagement.▪Delivered promotional and sales collateral for all countries and developed new client welcome pack.▪Developed bi-lingual Canadian website within brand guidelines with improved content and design.▪Managed client experience quick win project in 11 countries contributing to +36 Net Promoter Score.▪Improved engagement program across 5 languages resulting in 442% YoY increase in engagement.▪Organised CEO’s Excellence Awards & incentive trip in Malta over 5 days with £100k budget.▪Analysis and reporting for the board including cross-border analysis and product performance.▪Management of external agencies across design, events, translation and digital projects.▪Presentations to international board with monthly marketing update and board papers for projects.▪Cross-channel communications covering app, website, direct mail, events and incentives.▪Delivery of all aspects of events including corporate hospitality, educational events and trade shows.▪CRM pipeline reporting, development and data management across all countries.

United Kingdom

▪Owned internal channel and delivered 37 deals in 2015 compared to 11 in the previous year. ▪Re-designed due diligence process to improve client experience and speed up on-boarding. ▪Developed re-targeting strategy for the business with analysis of lost opportunities from CRM.

▪Full P&L responsibility for Sainsbury’s, Ocado and Booths accounts delivering circa £6.3m revenue.▪Managed ‘online project’ to devise a strategy to win and develop online opportunities with retailers.▪Exceeded monthly targets with Nando’s, Pizza Express and Gourmet Burger Kitchen.

Swindon, United Kingdom

▪Supported development of branded distributor sales incentive programs.▪Analysis and training for field based sales team and customers across the EMEA region.▪Monthly analysis, management pack and presentation to senior executives across EMEA.

Liverpool, United Kingdom

▪ Direct line management of 3 team members including graphic designer and entertainment manager.▪ Delivered high profile events including official MTV EMA’s after party and LFC end of season party.▪ Developed and implemented new business strategy and campaigns for all customer segments and consistently exceeded targets.

Liverpool, United Kingdom

▪Direct line management of 21 field based census officers.▪Exceeded all personal and team delivery targets.▪Executed the local communications and engagement plan to build awareness and drive completion across communities.

Liverpool, United Kingdom

▪Delivery of experiential events program covering tastings, parties and music nights.▪Built strong relationships with partner outlets across area to support win-win business development.▪Exceeded sign up targets for mailing lists and target engagement.

Professional Diploma, Digital Marketing

Ba (Hons), Business Studies

Education record