Adam maintains an artistic creed, which inspires every job with his instinctive sense of creative insight, strategic thinking, style and purpose. From his early career in architecture and as an internationally known major recording label A&R Manager for PolyGram, Adam has built a highly successful career from his passion for strategic thinking and creative communication. Most recently throughout his last 19 years as both the founder and Creative Director of the internationally recognised and awarded design group MAXCO,Adam’s eyes are firmly focused on producing highly creative, brand-led results for organisations. He is driven by an understanding of communication first and foremost. The purpose of it, and the understood brand-led results from itHis talent for communicating vision through creative channels has led him to work with many well-known and internationally successful brands, including The Museum of Australian Democracy, Old Parliament House, Westmead Medical Research Foundation, MTV / VH1, Bangarra Dance Theatre, Random House Australia, CSIRO, Solotel Hospitality, The Feros Group, Open Door Pub Company (Dixon Hospitality), Smart Health, Smart Sex, Sonic Healthcare, Park Hyatt Sydney, SmartSex, SmartHealth, the Dept of Prime Minister and Cabinet, and numerous start-ups and FMCG brands across creative disciplines which span strategic planning and consultancy, creative direction, corporate and brand strategy and identity ideation, book / publication design, website UX, digital design and development, event and festival key art and creative and advertising campaigns utilising a mix traditional and new media.Having worked in an industry where shifts in attitudes, mindsets and lifestyles always emerge first—he is highly adept at understanding how audiences, business and culture work. He also has formal training in graphic design, architecture and marketing and management, the latter of which were undertaken at the London School of Business.