Secured over 100 media opportunities, interviews and placements with key industry trade outlets and top publications such as Axios, Bloomberg, CNBC, Insider, Reuters, Tech Crunch, The New York Times, The Wall Street Journal, Venture Beat, Vogue Busines and Yahoo Finance.Drive meaningful client results for a diverse portfolio spanning adtech/martech (retail & commerce media, identity resolution, linear and addressable TV, DOOH, cloud marketing), cybersecurity (go-to-market security, bot mitigation, network detection & response), AI/ML (generative AI, text-to-virtual avatar, chat platform for pro sports and luxury retail) and retail tech.Regulary develop successful pitches used by other team members to secure meaningful media opportunities and placements.Mentor other junior and senior media specialists to aid in their professional development.Collaborate with a core team of media specialists to consult on ad-hoc accounts for pitch development and client strategy.Conduct team and intra-agency trainings on a variety of media relations topics including creative pitching techniques, crafting effective subject lines and the art of the follow-up.Maintain strong relationships with media contacts across various industries.

Executed successful communications strategies for B2B tech clients in industries such as ad tech, mar tech, fintech, web3, cybersecurity and SaaS.Secured over 100 briefings, interviews and media placements with top-tier outlets including Axios, Bloomberg, CNBC, Cheddar, Fast Company, Forbes, Insider, The New York Times, Reuters, VICE News, VentureBeat and The Wall Street Journal.Transformed a one-off CEO interview with CNBC into a 4-minute feature on Squawk Box about a company that paid all its employees in cryptocurrency. Mentored junior staff on how to use creative and strategic pitching techniques to achieve targeted media relations results.

Served as lead client-facing contact for membership association account overseeing small team and managing $100,000+ budget.Secured interviews and media placements in national outlets, including Bloomberg, CNBC, Cosmo, Marketplace, and Financial Times for multiple clients.Execute integrated strategic communications programs, including story angle development and targeted media outreach for print, TV, radio, digital and industry trade outlets.Collaborate with internal senior leadership to develop new business proposals, including strategic planning that aligns with prospective clients’ communications and business goals.Secured, coordinated and promoted seven Reddit ‘Ask Me Anything’ discussions to leverage expertise of two membership association clients for a highly-engaged online audience.Oversaw team to overhaul client’s member-facing public relations toolkit, including development of ‘Anatomy of a Pitch’ infographic, organizational talking points, story ideas, and journalist engagement FAQ.Spearheaded website committee and self-taught beginner Google Analytics to audit internal website and provide recommendations for first digital refresh in 3+ years.Achieved Award of Excellence recognizing efforts to secure and strategically promote client on Food Network’s ‘Chopped’ in Public Relations Society of America-Maryland’s 2020 ‘Best of Maryland Awards’.

Secured appearance and prepped executive chef of casino & hotel client for Food Network’s ‘Chopped’ cooking competition, and generated 55+ local media placements and mentions.Conducted interviews with clients to glean newsworthy details for press releases, thought leadership bylines and targeted media pitches to key journalists.Collaborated with casino client for all communication plan phases of luxury hotel opening.Created, executed and managed two-year social media influencer marketing campaign resulting in 125+ positive mentions via Instagram and blog posts that highlighted luxury amenities of client’s flagship casino and hotel.Managed native advertising campaign and performed quarterly analysis to track audience engagement with membership association client content.

Developed thought leadership opportunities for one of the world’s leading technology companies, including bylines in several key industry publications.Collaborated with clients for media relations aspects of PR campaigns, including writing and distribution of press releases and media alerts, and aligning clients with relevant industry trends.

Shot, wrote, edited and reported for Baltimore's Fox affiliate.Maintained strong social media presence on Facebook and Twitter.Contributed multiple story ideas daily.

Enterprised stories and reported for the market leader in Lexington, KY.

Produced content in blog, article, and video formats for various divisions of the ABC news website.Produced a news story about a girl who could talk backward that appeared on the front page of Yahoo.com.Wrote a digital camera tech review that appeared in ABC News online Holiday Gadget guide.Learned how to improve story pitching and make a local story appeal to a national audience.

Filmed, edited, and wrote hard news and feature packages for a live, bi-weekly, student-run television news show.Used live shots and active stand-ups into news stories. Produced stories that appeared on local news station “News 14 Carolina."Assumed additional duties as graphic designer, camera operator, and playback machine operator.

Corresponded with state-wide ABC affiliates on major stories of the day.Sent and received daily news packages and package scripts to state-wide ABC affiliates, ESPN, and CNN.Assisted weekend producer by turning wire copy into VO's for 6pm show.

Researched topics for upcoming stories, such as Craigslist scams and poisonous flea medications.Logged sound bytes and turned them into package scripts for both broadcast and online format.Learned and used Grass Valley editing system.

Helped out with a live shot during the Conagra plant explosion. Edited cut-ins and wrote VO's for the news broadcasts.Produced two packages on an anti-healthcare rally and a local citizen protesting the town government.

Raised $200,000+ from alumni of UNC-Chapel Hill.