My role involves: - Collaboration with marketing team to design end-to-end campaigns that meet revenue targets - Create a compelling and seamless customer journey using a mix of digital and non-digital tactics- Apply buyer insights and past performance data in decision making - Support Product Marketing with campaign insights to be leveraged in defining audience, value propositions- Support Product Marketing and/or Content teams to develop content strategy, identify content gaps, and opportunities to refine messaging- Deliver to marketing contribution targets with emphasis on campaign objectives - new buyers, expansion, progression etc- Develop and execute lead follow up plans with sales teams

My role is to manage and execute category event plans in conjunction with the end-to-end campaign strategies to support the category and portfolio business, and revenue objectives. Responsibilities include: - Developing an event strategy as part of a multi-touch, integrated client journey- Surrounding IBM events with social and digital activities to drive increased and deeper client engagement - Build communication plans for internal and external audiences - Managing business controls- Creating the event follow-up plan - Ensuring marketing created revenue commitments are met post event- Managing the event budget and agency relationship

End to end management of conferences, third party sponsorships, activations, product launches, road shows, cocktail functions & gala events, for clients in industries such as telecommunications, banking and IT.

End to end management of IBM customer facing events throughout Australian & New Zealand, including breakfast/lunch and dinner events, cocktail functions, conferences, third party sponsorships, gala events, road shows, and product launches, ranging from 20 to 1,000 attendees and budgets of 20k - 800k.Key Responsibilities•Management includes all event aspects, such as securing venues & AV requirements, organising food & beverage, couriers, creative requirements from name tags to full event look & feel, supplier management, flights & accommodation, speaker/presenter engagement/management, prizes & giveaways, as well as event debriefs.•Responsible for IBM event budgets covering production of the event, allocation of funds, venue/supplier negotiations, balancing budget at conclusion of event, providing cost saving/avoidance reports.•Producing event creative that not only complies with IBM brand guidelines but maximises audience engagement and brand awareness, whilst being innovative and cutting edge.•Providing recommendations to IBM on all aspects of events including, but not limited to, lead generation strategies, delegate engagement, venues, food & beverage requirements, signage, print collateral, digital tactics, audio visual requirements and presentations.