Senior Data Analyst
CurrentI lead the development of data tools that enable our executives and national sales team to exploit market opportunities, benchmark agent performance, and increase brand awareness on a national level. - Developed the USA’s most revered Lake Home Real Estate Market Report, featured in national news outlets such as The Wall Street Journal, Financial Times, and NPR. - Created over 700 monthly data reports for our national sales team, resulting in a 40% increase in the average close rate. - Integrated data from multiple sources into a comprehensive dashboard, enabling us to benchmark performance and identify emerging markets. - Initiated and managed the development of a Direct Mail Marketing department, now comprising 4 team members and generating an additional $4M annually.